Founder & CEO
Rishabh Sethia
8+ years of product engineering experience spanning developer, tech lead, and engineering manager roles across edtech, fintech, ecommerce, and consumer products. Now building Innovatrix Infotech to help startups and SMBs ship digital products without the complexity.
Credentials & Partnerships
Career Path
Developer
Full-stack engineering across web and mobile
Tech Lead
Architecture decisions, code quality, and team mentorship
Engineering Manager
Delivery pipelines, hiring, and cross-functional alignment
Founder & CEO
Building Innovatrix Infotech to serve startups and SMBs
Domain Expertise
Recent Articles
Best Ecommerce Platforms UAE 2026
An honest comparison of Shopify, WooCommerce, Salla, Zid, Magento, and custom builds for UAE merchants in 2026 — with the five UAE-specific filters every platform has to pass, AED cost ranges, and a clear decision tree by budget.
n8n Agency Dubai 2026
An honest 2026 map of n8n agencies serving Dubai and the UAE — who's actually shipping, real AED pricing tiers, the monthly cost stack on a live n8n deployment, and the support-automation lesson from our 84% AI-resolution Bandbox build.
Web Development Cost Dubai 2026
Real 2026 AED pricing ranges for web development in Dubai — brochure sites to Shopify Plus — what drives the cost up, the three pricing models, and the truth about UAE-India arbitrage from an agency that quotes both sides.
Best Shopify Agencies in Dubai 2026
The 10 Shopify agencies actually shipping UAE work in 2026 — with honest AED pricing tiers, the trade-offs each one carries, and a transparent ranking from a Shopify Partner who's on the list.
Shopify Development Cost in the UK 2026: Real GBP Pricing by Tier, Shopify Plus Math, VAT & IDTA Reality, and Offshore vs UK Agency Comparison
Honest 2026 GBP pricing guide for Shopify development in the UK. Tier-by-tier breakdown from freelancer to enterprise Plus, Shopify Plus reality, VAT and IDTA math, hidden costs, and offshore vs UK agency comparison from a verified Shopify Partner.
Ready to talk about your project?
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.