Innovatrix Infotech
Fashion & Beauty Brands

Your Fashion or Beauty Brand Is Losing Sales Every Day on the Wrong Platform

We've migrated 7-second-loading WordPress stores to blazing-fast Shopify — and the results speak for themselves. As an official Shopify Partner, we build fashion and beauty stores that convert on mobile, recover abandoned carts, and keep customers coming back.

50+ Clients Served
4+ Years in Business
UK/AUS/US/UAE Overlap
The real problem

What's holding Fashion & Beauty Brands back

Your WordPress Store Is a Revenue Leak

7-second load times. Plugins breaking each other. A janky mobile experience that sends shoppers straight to competitors. We see this every week with fashion and beauty brands stuck on WordPress.

Abandoned Carts With No Recovery System

No automated follow-up. No abandoned cart emails. No SMS nudge. Every time someone adds to cart and walks away, that revenue is gone — unless you have the right stack in place.

COD Fraud and Sky-High Return Rates

False orders, wrong items shipped, returns eating into margins — these are uniquely Indian ecommerce problems that generic developers don't know how to handle. We do.

No Loyalty System, No Repeat Business

Acquiring a new customer costs 5–7x more than retaining one. Yet most fashion and beauty stores launch with no reviews system, no loyalty program, and no post-purchase marketing whatsoever.

What we build

Everything a Fashion & Beauty Brands brand needs to grow

Mobile-First Store Design

Over 80% of Indian fashion and beauty traffic is mobile. We buy premium Shopify themes and customise them to your brand — ensuring sub-2-second load times and checkout flows that don't drop users mid-purchase.

Abandoned Cart & Email Automation

We integrate Klaviyo for segmented email campaigns, abandoned cart sequences, and post-purchase flows. The difference between a 2% and 5% conversion rate is often just this one system being set up properly.

India-Ready Payments & Shipping

Razorpay for UPI, cards, and net banking. Shiprocket for pan-India fulfillment. COD order verification flows to cut fake orders before they ever ship. Everything your Indian D2C brand needs, built in.

Reviews, Loyalty & Social Proof

We set up Loox or Judge.me for photo reviews, and loyalty apps to build a points system that rewards repeat buyers. Zevarly saw a +33% repeat purchase rate after we built this out from scratch.

Product Pages Built to Convert

Size guides, ingredient highlights, UGC integration, urgency messaging, and one-click upsells. Every product page is engineered to reduce hesitation and move visitors to checkout.

Post-Launch Support & Optimisation

We don't hand over the keys and disappear. SLA-backed managed services keep your store fast, secure, and continuously improving — especially ahead of Diwali, EOSS, and major campaign spikes.

Why choose us

Why Fashion & Beauty Brands brands choose Innovatrix

Official

Shopify Partner

Official Shopify Partner

We're not generalists who occasionally build Shopify stores. As an official Shopify Partner, we have direct access to partner support, early feature releases, and a deep understanding of what makes fashion and beauty stores convert — built from 50+ real projects.

+41%

Mobile Conversion

FloraSoul: From 7 Seconds to Converting

FloraSoul India came to us with a WordPress store that loaded in 7+ seconds, broke constantly, and had a mobile experience that was costing them daily. We rebuilt the entire store on Shopify from the ground up — new theme, full integrations, everything. Mobile conversion rose 41%. Average order value up 28%.

+33%

Repeat Purchase Rate

Zevarly: Loyalty Built From Zero

Zevarly had no loyalty system, no abandoned cart recovery, and a WordPress store held together by freelancers who didn't deliver. We rebuilt everything — theme, automation stack, reviews, loyalty program. Session duration rose 55%. Repeat purchase rate up 33%.

0

Person Dev Team

12-Person Team, Not a Freelancer

You get a 12-person development team with a former Head of Engineering leading every project — not a solo freelancer who goes dark when things break. Critical when Diwali campaign traffic hits and your store cannot afford downtime.

How it works

Our process — start to finish

  1. Discovery & Strategy

    We learn your business, goals, and users. You get a clear project brief, timeline, and cost estimate — no surprises.

  2. Design & Prototype

    High-fidelity wireframes and interactive prototypes so you can see exactly what we will build before a line of code is written.

  3. Build & Integrate

    Iterative sprints with weekly demos. We integrate your existing tools and follow best practices for performance and security.

  4. QA & Launch

    Thorough testing across devices and browsers. We handle deployment, DNS, and go-live with zero downtime.

  5. Support & Grow

    Ongoing maintenance, performance monitoring, and feature iteration so your product keeps improving after launch.

Typical timeline: 10 weeks
Certified Partners

Recognised by the platforms you already trust.

Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.

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DPIIT Recognised Startup
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MSME Registered
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Shopify Partner
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AWS Partner
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Google Partner
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Meta Business Partner
Questions answered

Common questions from Fashion & Beauty Brands founders

Still have questions?

Our team typically responds within 24 hours.

Get in touch
Get started

Ready to talk about your project?

Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.

No upfront commitmentResponse within 24 hoursFixed-price quotes