We've migrated 7-second-loading WordPress stores to blazing-fast Shopify — and the results speak for themselves. As an official Shopify Partner, we build fashion and beauty stores that convert on mobile, recover abandoned carts, and keep customers coming back.
7-second load times. Plugins breaking each other. A janky mobile experience that sends shoppers straight to competitors. We see this every week with fashion and beauty brands stuck on WordPress.
No automated follow-up. No abandoned cart emails. No SMS nudge. Every time someone adds to cart and walks away, that revenue is gone — unless you have the right stack in place.
False orders, wrong items shipped, returns eating into margins — these are uniquely Indian ecommerce problems that generic developers don't know how to handle. We do.
Acquiring a new customer costs 5–7x more than retaining one. Yet most fashion and beauty stores launch with no reviews system, no loyalty program, and no post-purchase marketing whatsoever.
Over 80% of Indian fashion and beauty traffic is mobile. We buy premium Shopify themes and customise them to your brand — ensuring sub-2-second load times and checkout flows that don't drop users mid-purchase.
We integrate Klaviyo for segmented email campaigns, abandoned cart sequences, and post-purchase flows. The difference between a 2% and 5% conversion rate is often just this one system being set up properly.
Razorpay for UPI, cards, and net banking. Shiprocket for pan-India fulfillment. COD order verification flows to cut fake orders before they ever ship. Everything your Indian D2C brand needs, built in.
We set up Loox or Judge.me for photo reviews, and loyalty apps to build a points system that rewards repeat buyers. Zevarly saw a +33% repeat purchase rate after we built this out from scratch.
Size guides, ingredient highlights, UGC integration, urgency messaging, and one-click upsells. Every product page is engineered to reduce hesitation and move visitors to checkout.
We don't hand over the keys and disappear. SLA-backed managed services keep your store fast, secure, and continuously improving — especially ahead of Diwali, EOSS, and major campaign spikes.
Shopify Partner
We're not generalists who occasionally build Shopify stores. As an official Shopify Partner, we have direct access to partner support, early feature releases, and a deep understanding of what makes fashion and beauty stores convert — built from 50+ real projects.
Mobile Conversion
FloraSoul India came to us with a WordPress store that loaded in 7+ seconds, broke constantly, and had a mobile experience that was costing them daily. We rebuilt the entire store on Shopify from the ground up — new theme, full integrations, everything. Mobile conversion rose 41%. Average order value up 28%.
Repeat Purchase Rate
Zevarly had no loyalty system, no abandoned cart recovery, and a WordPress store held together by freelancers who didn't deliver. We rebuilt everything — theme, automation stack, reviews, loyalty program. Session duration rose 55%. Repeat purchase rate up 33%.
Person Dev Team
You get a 12-person development team with a former Head of Engineering leading every project — not a solo freelancer who goes dark when things break. Critical when Diwali campaign traffic hits and your store cannot afford downtime.
We learn your business, goals, and users. You get a clear project brief, timeline, and cost estimate — no surprises.
High-fidelity wireframes and interactive prototypes so you can see exactly what we will build before a line of code is written.
Iterative sprints with weekly demos. We integrate your existing tools and follow best practices for performance and security.
Thorough testing across devices and browsers. We handle deployment, DNS, and go-live with zero downtime.
Ongoing maintenance, performance monitoring, and feature iteration so your product keeps improving after launch.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
Trusted by 50+ startups & businesses across India
Real projects, real numbers. See what we've delivered for brands like yours.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Honest words from people who've been through the process. No stock photos, no made-up companies.
“Innovatrix didn't just build our Shopify store — they thought through the whole customer journey. Our conversion rate went up 34% in the first month.”
Priya Mehta
Founder, Bloomfield Retail