We build Shopify stores for Indian food and beverage brands that handle subscriptions, COD reconciliation, FSSAI compliance, and mobile-first checkout — so you can focus on the product, not the platform.
Over 80% of Indian food shoppers order from their phones. Yet most F&B stores have bloated checkout flows that kill conversions before payment reaches you. We build single-page, thumb-friendly checkouts with UPI, wallet, and COD — the right mix for India's payment landscape.
40% of orders in Tier 2 and Tier 3 cities are COD, and every failed delivery is a direct loss. We wire in smart COD eligibility logic — blocking high-risk pincodes, flagging repeat returners, and auto-confirming orders via WhatsApp before dispatch to slash your RTO rate.
Recurring revenue is the margin business for food brands. But most Shopify subscription setups break on mobile or confuse Indian customers with unclear cancel/pause flows. We implement clean subscription UX with swap, pause, and cancel built for real users — not just happy paths.
Regulators require FSSAI license numbers, nutritional info, allergen warnings, MRP, and net weight on every product page. Most agencies don't know this. We bake compliance into the product template from day one, so you're never retrofitting labels after a legal notice.
Full custom build with food-specific UX — ingredient lists, allergy tags, batch/expiry info, bundle builders, and upsell flows engineered for perishable products and Indian consumer behaviour.
Monthly snack boxes, weekly staple deliveries, wellness bundles — we build subscription infrastructure using ReCharge, Bold, or native Shopify Subscriptions with mobile-native UI, smart retry logic, and churn-reducing pause/swap flows.
We configure Shopify Payments, Razorpay, and manual payment options to serve the full spectrum of Indian buyers — from UPI-first urban consumers to COD-dependent Tier 3 shoppers — with eligibility rules that protect your margins.
Order confirmations, dispatch alerts, delivery updates, and abandoned cart recovery — all wired through WhatsApp Business API and Klaviyo, so customers stay informed and your support queue stays quiet.
Every product page we build includes structured, clearly rendered fields for FSSAI license number, MRP, net weight, nutritional facts, allergen warnings, and country of origin — legally sound and visually clean.
We wire n8n automations that analyse purchase cadence and nudge customers to reorder before they run out. Personalised product suggestions based on real purchase history — not generic recommendation widgets.
Launch-Month Revenue
A baby wellness brand launched on Shopify in 2 weeks — ₹4.2L first-month revenue with 22% lower cart abandonment versus their previous WooCommerce setup. Fast builds don't mean compromised quality.
Mobile Conversion Lift
We rebuilt FloraSoul's mobile checkout from the ground up. 41% jump in mobile conversions and +28% average order value within 60 days of going live — driven by a thumb-first UX and streamlined payment flow.
Brands Launched
50+ brands across India and the Middle East. We know Shiprocket integrations, Razorpay edge cases, FSSAI template structures, and the COD pincode logic that most Shopify agencies outside India have never had to think about.
Active Partnerships
As an official Shopify Partner with AWS, Google, and Meta partnerships — and a DPIIT-recognised startup — we have access to pre-release Shopify features, partner-tier support, and the technical depth to build what generic agencies can't.
We learn your business, goals, and users. You get a clear project brief, timeline, and cost estimate — no surprises.
High-fidelity wireframes and interactive prototypes so you can see exactly what we will build before a line of code is written.
Iterative sprints with weekly demos. We integrate your existing tools and follow best practices for performance and security.
Thorough testing across devices and browsers. We handle deployment, DNS, and go-live with zero downtime.
Ongoing maintenance, performance monitoring, and feature iteration so your product keeps improving after launch.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
Trusted by 50+ startups & businesses across India
Real projects, real numbers. See what we've delivered for brands like yours.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Baby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Honest words from people who've been through the process. No stock photos, no made-up companies.
“Innovatrix didn't just build our Shopify store — they thought through the whole customer journey. Our conversion rate went up 34% in the first month.”
Priya Mehta
Founder, Bloomfield Retail
“We've worked with three agencies before. Innovatrix is the first one that actually explained what they were doing and why. On time, on budget.”
Rahul Agarwal
Director, Operations, NovaTrade Logistics
“The AI automation workflow they set up saved our team 12 hours a week. We were skeptical about AI but they made it practical and measurable.”
Dr. Nandita Roy
Managing Director, Saffron Healthcare