We build Shopify stores for Ayurveda and wellness brands that earn trust fast, reduce cart abandonment, and turn first-time buyers into repeat customers. Built by a former Head of Engineering who understands both the tech and the Indian D2C market.
Ayurveda buyers research before they buy. If your product pages don't show certifications, ingredient sourcing, and dosage logic clearly, they bounce — and go to Himalaya or Dabur. Generic Shopify templates weren't built for trust-first wellness commerce.
Over 80% of Indian online shoppers use mobile. Slow load times, broken UPI flows, or missing COD options on mobile directly cost you sales. Most Shopify setups aren't optimised for India-specific payment behaviour.
A customer buying Ashwagandha or a Triphala blend wants to know why, how, and for how long. Standard product pages give them a description and a price. Ayurveda brands need ingredient callouts, Dosha-based filtering, usage guides, and FAQ sections that sell.
Ayurvedic wellness is a habit-based category — the real LTV is in the second and third purchase. If your store isn't set up for subscriptions, reorder reminders, and loyalty mechanics, you're leaving most of your revenue on the table.
We build product pages with structured ingredient callouts, FSSAI/Ayush badge placement, sourcing transparency sections, and review integrations — all the signals that turn a skeptical first-time visitor into a buyer. Every element is placed with conversion intent, not just aesthetics.
Razorpay and Cashfree integrations with UPI, COD, EMI, and wallet support. We configure India-specific payment flows from the ground up, including COD verification to reduce RTO rates — a critical cost for D2C wellness brands shipping nationwide.
We implement Shopify-native subscription flows and third-party apps like Appstle to create wellness subscription boxes, auto-replenishment for daily supplements, and loyalty mechanics. This is how you move from a one-time buyer to a 6-month customer.
We build custom collection filters and product quizzes that help shoppers find the right product based on health concern, Dosha type, or ingredient preference — reducing decision fatigue and increasing add-to-cart rates on catalog-heavy stores.
As an Official Shopify Partner, we build with Shopify's performance best practices — lazy loading, optimised image pipelines, critical CSS, and minimal third-party script overhead. Your store loads fast on a ₹8,000 Android in a Tier 2 city. That's your customer.
We connect your blog, ingredient library, and educational content directly to product pages using Shopify's metafield system — so a reader learning about Brahmi naturally flows into buying your Brahmi capsules. Content becomes a conversion channel.
Launch-Month Revenue (Baby Forest)
Baby Forest launched on Shopify with us and hit ₹4.2L in its first month. FloraSoul saw a 41% jump in mobile conversions after we rebuilt their store. We don't guess at what works for natural and wellness brands — we've shipped it.
Years Engineering Experience
Our founder is a former Senior Software Engineer and Head of Engineering. When you need custom Liquid logic, a headless Hydrogen frontend, or a metafield-driven ingredient system, we build it — we don't hit a wall and tell you it's not possible.
Projects Delivered
Every project is scoped and priced upfront. You know exactly what you're getting before a single sprint starts. No surprise invoices, no scope creep billing, no month-to-month retainers with unclear deliverables.
Cart Abandonment (Baby Forest)
Razorpay quirks, COD RTO reduction, UPI payment flows, Shiprocket integration, Indian GST in checkout — we handle all of it without you needing to explain the Indian market to us. We're based in Kolkata and have shipped stores for Indian D2C brands from day one.
We learn your business, goals, and users. You get a clear project brief, timeline, and cost estimate — no surprises.
High-fidelity wireframes and interactive prototypes so you can see exactly what we will build before a line of code is written.
Iterative sprints with weekly demos. We integrate your existing tools and follow best practices for performance and security.
Thorough testing across devices and browsers. We handle deployment, DNS, and go-live with zero downtime.
Ongoing maintenance, performance monitoring, and feature iteration so your product keeps improving after launch.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
Trusted by 50+ startups & businesses across India
Real projects, real numbers. See what we've delivered for brands like yours.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Baby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Honest words from people who've been through the process. No stock photos, no made-up companies.
“Innovatrix didn't just build our Shopify store — they thought through the whole customer journey. Our conversion rate went up 34% in the first month.”
Priya Mehta
Founder, Bloomfield Retail