+55%
Session Duration
Real Jewellery Store Results
The Zevarly rebuild delivered a 55% increase in session duration and a 33% lift in repeat purchase rate. Not projections or estimates — real numbers from a real jewellery brand we built for.
Jewellery Brands
Your Jewellery Brand Deserves a Store That Converts — Not Just One That Looks Expensive
We build Shopify stores for jewellery brands that handle ring-size metafields, SKU-heavy catalogues, Razorpay COD flows, and festival-season traffic spikes — without breaking, without slowing down, and without guessing. As an official Shopify Partner, we've done it before. We'll show you the numbers.
50+ Clients Served
4+ Years in Business
UK/AUS/US/UAE Overlap
The real problem
What's holding Jewellery Brands back
The 'Just Pick a Theme' Developer
Most Shopify developers install a $350 theme and call it a store. Jewellery stores need metafield-driven PDPs with ring sizes, metal types, hallmark certification data, and multi-image zoom — built cleanly in Liquid or Hydrogen, not copy-pasted from a YouTube tutorial. The difference shows in your bounce rate.
Variant Architecture That Explodes Your SKU Count
A single ring in 5 metals × 8 sizes × 3 finishes = 120 variants. Most developers create all of them as Shopify variants, which hits platform limits fast and turns your admin into a nightmare. The correct approach uses genuine variants only where pricing differs, and line-item properties for size and customisation options. Most developers don't know this distinction. We built our variant architecture around it.
Zero Festival-Season Readiness
Dhanteras. Akshaya Tritiya. Wedding season. Jewellery brands earn 40–60% of their annual revenue in roughly 3 months. If your store isn't pre-built for flash sales, pre-orders, and sudden traffic spikes, you're leaving serious revenue on the table — and rebuilding in panic mode every October.
Payment and Compliance Gaps
GST on gold is 3%, on silver and imitation jewellery it's 5%. If your Shopify store isn't configured correctly with Razorpay's Shopify integration and split GST invoicing, you're either collecting the wrong amount or creating a compliance headache for your accountant. We've handled this across multiple jewellery builds — we get the tax configuration right the first time.
What we build
Everything a Jewellery Brands brand needs to grow
Metafield-Driven Product Pages
Ring size selectors, metal type swatches, hallmark and certification badges, care instructions, and material specifications — all powered by Shopify Metafields and surfaced cleanly through Liquid. No bloated third-party apps. No hacks. Clean, theme-native metafield architecture that your content team can manage without ever touching code.
Mobile-First PDP with Pinch-to-Zoom
Over three quarters of jewellery shoppers browse on mobile. We build product detail pages with native image zoom behaviour using Shopify's built-in zoom API, enhanced with custom Liquid for thumbnail navigation, lifestyle and model shot galleries, and video support — all optimised for Core Web Vitals. Shoppers can examine the hallmark engraving on a ring from their phone. That level of detail builds purchase confidence.
Festival Commerce Infrastructure
Countdown timers, pre-order flows, flash sale price override logic, and inventory lockdown triggers — built once, reusable every season. Your team can activate Dhanteras mode or wedding season pre-orders without raising a developer ticket. We architect the seasonal stack so the infrastructure is already there when you need it most.
Razorpay + COD + GST-Compliant Checkout
We integrate Razorpay's official Shopify plugin covering UPI, cards, net banking, wallets, and cash on delivery. Tax configuration handles jewellery's split GST rates correctly across product categories. Every order automatically generates a GST-compliant invoice — zero manual intervention, zero reconciliation surprises at quarter-end.
Repeat Purchase & Loyalty Architecture
Jewellery is a repeat-occasion category — birthdays, anniversaries, festivals, gifting. We build the full retention stack: Klaviyo email and SMS flows, loyalty programme integration, wishlist-to-cart nudge sequences, and post-purchase upsell flows. This architecture is how we achieved a 33% increase in repeat purchase rate for the Zevarly jewellery brand.
Liquid Theme or Hydrogen Headless — We Recommend the Right One
For most jewellery brands doing under ₹5 crore ARR, a well-engineered Liquid theme gives you everything you need — faster to ship, lower to maintain, and fully compatible with every app in the Shopify ecosystem. Hydrogen headless makes sense when you need editorial-style storytelling, multi-country PWA experiences, or a truly custom frontend that no theme can deliver. We build both. We'll be honest about which one you actually need — and we won't upsell you into complexity you don't require.
Why choose us
Why Jewellery Brands brands choose Innovatrix
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Projects Delivered
Official Shopify Partner, Not a Reseller
As a certified Shopify Partner, we have direct access to Shopify's partner resources, early feature betas, and priority support. Over 50 ecommerce projects delivered across India, the Middle East, and Singapore.
0Wks
Sprint Cycles
Fixed Price. No Surprises.
Every engagement runs on 2-week sprint cycles with fixed pricing agreed upfront. You know exactly what's being built, when it ships, and what it costs — before a single line of code is written.
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Engineers In-House
A Full Team, Not a Solo Freelancer
A 12-person in-house engineering team means your jewellery store gets proper QA, design review, and production-grade code standards — not a solo developer juggling 15 clients who goes dark after launch.
How it works
Our process — start to finish
Discovery & Strategy
We learn your business, goals, and users. You get a clear project brief, timeline, and cost estimate — no surprises.
Design & Prototype
High-fidelity wireframes and interactive prototypes so you can see exactly what we will build before a line of code is written.
Build & Integrate
Iterative sprints with weekly demos. We integrate your existing tools and follow best practices for performance and security.
QA & Launch
Thorough testing across devices and browsers. We handle deployment, DNS, and go-live with zero downtime.
Support & Grow
Ongoing maintenance, performance monitoring, and feature iteration so your product keeps improving after launch.
Typical timeline: 10 weeks
Certified PartnersRecognised by the platforms
Recognised by the platforms
you already trust.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Questions answered
Common questions from Jewellery Brands founders
Get started
Ready to talk about your project?
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
No upfront commitmentResponse within 24 hoursFixed-price quotes