Next.js Marketing Websites
High-performance marketing websites with App Router, ISR page generation, and CMS-driven content management. Built for SEO from the ground up.
The web development market in the United States is full of agencies that will sell you a beautiful website and deliver a slow one. Page speed is a revenue problem. A one-second delay in load time reduces conversions by 7%. A Lighthouse score below 70 is a search ranking handicap you cannot afford. Innovatrix Infotech builds web applications in Next.js 14 with App Router, React Server Components, and self-hosted Directus CMS — the same stack we run our own production infrastructure on. We do not outsource to page builders. We do not use WordPress with 47 plugins and call it a web app. We write code. Our founding engineer is a former Head of Engineering with experience designing systems that handle production traffic at scale. That technical background shapes every architecture decision we make for clients. We think about ISR vs SSR vs static rendering not as acronyms to drop in a pitch, but as real choices that affect your SEO, your server costs, and your user experience. We are an AWS Partner and Google Partner, which means we handle infrastructure decisions — CloudFront distributions, edge caching, CI/CD pipelines — that most web design agencies call out of scope. A fast website is not just about good code. It is about the right caching strategy, the right CDN configuration, and the right database query patterns. For US clients: our projects start at $4,000 for marketing websites and go up to $40,000 for complex SaaS dashboards and web applications. Everything is fixed-price. Everything is scoped before we start. And everything ships with Lighthouse scores above 90 as a contractual deliverable.
High-performance marketing websites with App Router, ISR page generation, and CMS-driven content management. Built for SEO from the ground up.
Full-stack Next.js web applications with API routes, authentication (Auth.js), real-time data, and complex business logic. Production-grade architecture.
Self-hosted Directus, Sanity, or Contentful CMS integration with Next.js. Content editors get a clean admin UI; developers get a clean API.
Headless Shopify (Hydrogen) with Next.js frontends, custom checkout experiences, and performance-first product catalogue architecture.
Migrate slow WordPress sites to a modern Next.js stack without losing SEO equity. We handle content migration, redirect mapping, and performance baseline improvement.
Performance audits, Core Web Vitals remediation, image optimisation pipelines, and CDN configuration for existing web applications.
Built from the agency side of the table. Get comparable quotes from every agency you evaluate. Includes evaluation criteria.
A web application built on a modern stack does not age the way a WordPress site does. No plugin updates breaking things at 2am, no security vulnerabilities from unmaintained themes, no page builder lock-in. We build on Next.js because it is the right tool for the job — and we have the infrastructure experience to deploy it properly.
Primary Stack
We do not offer Next.js as one option among many frameworks. It is our primary stack. Every engineer on the team has shipped production Next.js applications.
Founder Background
Our founder is a former Head of Engineering. He reviews architecture decisions and pull requests personally. You are not handed off to a junior developer after the sale.
Lighthouse Score
We commit to a Lighthouse score above 90 on every web project. If we do not hit it, we fix it before handover. No excuses, no asterisks.
AWS + Google
CloudFront, Route 53, S3, and Cloudflare CDN configuration included. Your web app launches with production-grade infrastructure, not a shared hosting server.
Cost Advantage
Every web project is scoped and priced before we start. US agencies charging $150/hour for the same work will cost you 3-5x more for the same output.
Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyParrot Hosiery Factory, a 40-year-old Kolkata-based hosiery manufacturer, had been managing 120+ wholesale accounts entirely through phone calls and WhatsApp messages. Every week, dozens of dealers across India would send orders via text messages — often incomplete, unclear, or conflicting. The office team would manually transcribe these into spreadsheets, calculate pricing based on volume tiers, coordinate with the warehouse for dispatch, and then chase payments through yet another set of phone calls. The result was predictable chaos. Orders got mixed up. Shipments went to the wrong addresses. Payment reconciliation was a monthly nightmare that consumed the accounts team for days. During peak season (Diwali, wedding months), the system would buckle entirely — orders would get lost in WhatsApp threads, dealers would double-order out of frustration, and the factory floor had zero visibility into what was actually needed. Jhalak Rathi, who had taken over operations from the previous generation, recognised that the business couldn't scale beyond its current capacity without digitising its B2B ordering process. But enterprise B2B platforms were priced for corporations with lakhs in monthly budgets — not a family-run hosiery factory in Burrabazar that needed something practical, affordable, and simple enough for dealers who had never used anything beyond WhatsApp.
Case studyArre, one of India's most recognised digital media companies, had identified a massive opportunity in social audio. Clubhouse had proven the format, but no Indian platform was building specifically for women creators — a demographic that was underserved across every social media platform. The vision was ambitious: build a short-form social audio platform where women could create 30-second audio clips (Voicepods), host live group conversations (Jampods), and grow an audience — all within a safe, moderated environment. The app needed a built-in Creator Studio with professional audio tools, real-time audio streaming for live rooms, content discovery algorithms, and social features like following, commenting, and sharing. The constraint was time. The social audio window was closing fast — Spotify, Twitter (Spaces), and Discord were all shipping audio features. Arre needed to go from wireframes to a production app on both iOS and Android within 14 weeks, with a budget that ruled out building two separate native apps. The product needed to feel native on both platforms, handle real-time audio without latency or drops, and scale to handle the traffic surge from a high-profile launch backed by celebrity collaborators including musician Ankur Tewari.
Case studySingapore's property market is one of the most expensive in the world, and getting a mortgage is one of the most consequential financial decisions a Singaporean will ever make. Yet the process of comparing home loan rates across banks was stuck in the pre-internet era — consumers had to visit each bank's branch or website individually, decipher jargon-heavy rate tables, manually calculate Total Debt Servicing Ratio (TDSR) and Mortgage Servicing Ratio (MSR) limits, and hope they weren't missing a better deal elsewhere. Angeline Eng, a mortgage industry veteran, saw the gap firsthand. Borrowers were leaving tens of thousands of dollars on the table because they couldn't efficiently compare packages across Singapore's 16 major banks. Mortgage brokers, meanwhile, were drowning in manual rate tracking — spending hours updating spreadsheets instead of advising clients. IQrate's vision was to be Singapore's answer to this problem: a platform where homebuyers get instant, personalised mortgage comparisons powered by real-time bank data, and where brokers get tools to serve clients faster and more accurately. But building a fintech platform in Singapore meant navigating MAS (Monetary Authority of Singapore) compliance, PDPA data protection requirements, and the technical challenge of integrating live rate feeds from 16 different banking systems — each with its own API format and update frequency. Angeline needed a development partner who could build a consumer-grade fintech experience with enterprise-grade reliability — and ship fast enough to capture the market before incumbents woke up to the opportunity.
Case studyHonest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
MVP web apps, dashboard interfaces, and scalable Next.js architecture for early and growth-stage SaaS products.
Headless commerce frontends and marketing sites for direct-to-consumer brands needing performance and SEO.
Lead-generation focused websites for law firms, financial advisors, consultancies, and B2B service businesses.
High-traffic content sites with ISR, search indexing optimisation, and headless CMS editorial workflows.
HIPAA-aware web applications with secure authentication, patient portals, and compliance-first architecture.
Learning platforms, course websites, and institutional web applications with complex content hierarchies.
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Pricing Model | Fixed-price from $4,000 | Hourly, unpredictable | $120,000+/year fully loaded |
| Tech Stack | Next.js 14, TypeScript, Directus | Varies, often WordPress | Depends on hire |
| Lighthouse Score Guarantee | 90+ contractual | Rarely committed | No guarantee |
| Infrastructure (CDN, DNS) | AWS + Cloudflare included | Extra cost | DevOps hire required |
| CMS Included | Self-hosted Directus, no SaaS fees | Squarespace or paid CMS | Licence costs ongoing |
| Founder Review | Every PR reviewed by SSE | You are the reviewer | Manager overhead |
Pricing Model
Tech Stack
Lighthouse Score Guarantee
Infrastructure (CDN, DNS)
CMS Included
Founder Review
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
Built from the agency side of the table. Get comparable quotes from every agency you evaluate. Includes evaluation criteria.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.