Custom Liquid Theme Development
Coded from scratch for Singapore's mobile-first market. No page builders, no theme store shortcuts. Every component built for speed, brand fidelity, and conversion.
Singapore's e-commerce market is valued at USD 5.57 billion in 2025, growing at 11% annually, with 78% of B2C checkouts happening on mobile. PayNow and GrabPay have overtaken credit cards as the default for younger shoppers. Yet most Singapore brands are still running Shopify stores built on generic themes — not optimised for local payment flows, not fast enough on mobile, and not architected for APAC expansion. We are a certified Shopify Partner based in Kolkata, India, with a 12-person development team that has already worked with Singapore-registered clients including IQRate, Singapore's first mortgage fintech platform. Our Shopify builds are engineered for performance, conversion, and the specific commerce patterns of Southeast Asia's most demanding market. We work in fixed-price, 2-week sprints. You get a firm SGD number before we write a single line of code. Our IST operating hours overlap with SGT by your morning — meaning real-time collaboration without the frustration of day-long response delays. As an official Shopify Partner and DPIIT Recognised Startup with AWS and Google Partner certifications, we bring an enterprise-grade ecosystem to every project, regardless of size. Geography used to be destiny in business. The engineers who built the internet did not design it to stop at customs. The best Shopify code does not know which timezone it was written in — only whether it converts. Across 50+ projects, our work has driven +41% mobile conversion improvements, +28% average order value growth, and SGD-equivalent launch revenues that gave new brands their first real market proof. We bring that same engineering discipline to every Singapore engagement.
Last updated 2 April 2026
Coded from scratch for Singapore's mobile-first market. No page builders, no theme store shortcuts. Every component built for speed, brand fidelity, and conversion.
React-based headless storefronts on Shopify's official Hydrogen framework. Sub-2s LCP, fully custom UX architecture, and performance scores that drive measurable conversion lifts.
Native checkout integration for Singapore's dominant payment rails. HitPay, Stripe Singapore, and 2C2P configured with proper webhook handling and SGD currency display.
Multi-market configuration for Singapore brands expanding into Malaysia, Indonesia, Thailand, and beyond. Localised currencies, translated storefronts, and market-specific pricing from one admin.
n8n and Make.com workflows for WhatsApp order confirmations, cart recovery, inventory alerts, and review requests. Typically saves 12+ hours of manual operations per week.
Monthly retainer covering proactive updates, performance monitoring, priority bug fixes, and a dedicated technical contact. From SGD 800/month.
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Why Singapore Brands Need a Different Kind of Shopify Build
Singapore is not just a market. It is a proof point. Brands that win here earn the trust of a 96%-internet-penetrated, deeply digital, high-spending consumer base — and they gain the credibility to expand into Malaysia, Indonesia, Thailand, and the broader APAC region from a single operational foothold.
Projects Delivered
Direct access to Shopify's technical resources, partner support, and beta capabilities — not available to unlisted agencies. We are certified. It matters.
IST–SGT Gap
IST is 2.5 hours behind SGT. Your 9am stand-up lands in our working day. Real-time collaboration, same-day turnarounds, no day-long response gaps.
Starting Price
Every Singapore project is scoped and priced in SGD before work starts. 2-week sprints with clear milestones. You know the number on day one.
LCP on Hydrogen Builds
We build headless Shopify storefronts on Hydrogen + Remix that hit sub-2s LCP — the performance tier most Singapore agencies do not execute in-house.
Singapore Client
We have worked with Singapore-registered clients including IQRate, Singapore's first mortgage fintech platform. Cross-border trust is not a pitch — it is our track record.
Discover what our community is sharing about their experience
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
Mobile-first storefronts with size guides, lookbooks, and Atome BNPL for higher AOV.
Subscription-ready Shopify builds with HSA/FSA payment handling and compliance-aware product pages.
D2C food brands with subscription boxes, local delivery integrations, and perishables-optimised checkout.
High-AOV beauty stores with product bundling, loyalty programmes, and GrabPay-first checkout.
High-consideration purchase flows with room visualiser integrations and financing options.
Complex inventory, variant management, and B2B pricing tiers for Singapore's tech-savvy buyers.
Shopify B2B native features — tiered pricing, net payment terms, and company account management.
Web platforms and consumer-facing products for Singapore's MAS-regulated financial sector.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
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