Custom Liquid Theme Development
100% bespoke Shopify themes built with Online Store 2.0 architecture, conversion-focused layouts, mega menus, and dynamic sections — no template shortcuts.
Starting from 80,000
Shopify Development Company in India
Innovatrix Infotech is a Shopify development company in India that builds stores engineered to convert, not just go live. We combine deep Shopify expertise — Liquid themes, Hydrogen headless, Checkout Extensibility, Shopify Functions — with AI automation workflows that activate the moment a customer lands, adds to cart, or abandons checkout. Based in Kolkata, we serve D2C brands, fashion labels, beauty companies, health & wellness businesses, and food brands across India, from Mumbai and Bangalore to Delhi and Chennai. As an Official Shopify Partner and DPIIT Recognised Startup, we bring verified credentials that most Indian agencies cannot match.
- +41% mobile conversion rate (FloraSoul India)
- +28% average order value (FloraSoul India)
- ₹4.2L launch-month revenue (Baby Forest)
- -22% cart abandonment (Baby Forest)
- +55% session duration (Zevarly)
- +33% repeat purchase rate (Zevarly)
50+ Clients Served
4+ Years in Business
UK/AUS/US Overlap
Last updated 2 April 2026
What we build
What does Shopify Development Company in India include?
Headless Shopify (Hydrogen)
React-based headless stores on Shopify Hydrogen and Oxygen. Sub-2s LCP, full component ownership, and modern developer experience for performance-first D2C brands.
Shopify Plus Development
Enterprise Shopify Plus with Checkout Extensibility, Shopify Functions for custom discount/shipping logic, B2B native features, and Shopify Flow automation.
Shopify Store Setup & Configuration
Complete store configuration including Razorpay/PayU/UPI, GST-compliant invoicing, COD with fraud filtering, shipping rules, and India-specific tax setup.
AI Automation on Shopify
Post-purchase WhatsApp flows, abandoned cart automation beyond email, inventory alerts, review automation, and AI-powered upsell sequences built on n8n and Make.com.
Shopify Migration
Migration from WooCommerce, Magento, BigCommerce, or custom platforms with full product/customer/order transfer, URL redirect mapping, and zero SEO loss.
Free Download: The 47-Point Shopify Launch Checklist
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Service Overview
Everything you need to know about Shopify Development Company in India
India now has 123,574 live Shopify stores, and the number is growing every month. The vast majority of them were built with a purchased theme, a default checkout, and no real understanding of conversion architecture. The result: beautiful stores with poor mobile performance, slow load times, and checkout drop-off rates above 70%.
We built the Zevarly store — a fashion brand — and increased session duration by 55% and repeat purchase rate by 33%. We built Baby Forest's Shopify store and delivered ₹4.2L in launch-month revenue while cutting cart abandonment by 22%. For FloraSoul India, we engineered a mobile-first product page architecture that lifted mobile conversion by 41% and average order value by 28%. These results come from engineering decisions, not templates.
What's included
Everything you need to succeed with Shopify Development Company in India
India-First Commerce Architecture
UPI, Razorpay/PayU, COD with fraud filtering, GST-compliant invoicing, and pincode-based shipping — configured correctly from day one, not patched in later.
AI Automation Stack
WhatsApp Business API flows, n8n-powered cart recovery, post-purchase sequences, and inventory alerts built on top of your Shopify store as a revenue multiplier.
Conversion Engineering
Every page layout, CTA placement, and checkout flow is designed based on D2C conversion data from 50+ brands — not aesthetic preference.
Performance Guarantee
Sub-3s page load on 4G. 85+ Lighthouse mobile score. Core Web Vitals compliance. These are contractual standards, not aspirations.
Why choose us
Why businesses trust us for Shopify Development Company in India
Official
Shopify Partner
Official Shopify Partner
Verified Shopify Partner status means direct access to Shopify APIs, Shopify Plus resources, and early access to platform updates. Not self-declared — publicly verifiable.
0+
Mobile Lighthouse Score
Engineering-First Builds
Founded by a former Senior Software Engineer and Head of Engineering. Every Shopify build is reviewed for performance, accessibility, and Liquid code quality before it ships.
0+
Brands Launched
AI Automation Included
We bundle WhatsApp flows, cart recovery automation, and post-purchase sequences into the build — not as paid extras. Your store works for you from day one.
DPIIT
Recognised Startup
DPIIT Recognised Startup
Government of India recognised startup under DPIIT. MSME registered. Verifiable credentials that protect you legally and financially when signing development contracts.
Our tech stack
Technologies we use for Shopify Development Company in India
Frontend
Shopify Liquid
Hydrogen (React)
Backend
Shopify Functions
Checkout Extensibility
DevOps
Shopify Oxygen
Tools
Razorpay
PayU
Klaviyo
Judge.me
n8n / Make.com
Google Analytics 4
Figma
How it works
Our process — start to finish
Brand & Market Audit
We analyse your brand, competitors, and category to inform the store architecture. Deliverable: competitor benchmark report, UX recommendations, and conversion opportunity list.
Design in Figma
High-fidelity mobile-first designs for homepage, collection pages, product pages, and checkout. You approve before a single line of Liquid is written.
Sprint Development
We build in 2-week sprints with a working demo at the end of each sprint. Payment gateway, GST, shipping, and all India-specific configuration tested in sprint 1.
Automation Setup
WhatsApp flows, cart recovery automation, post-purchase sequences, and review collection configured and tested before launch.
QA & Performance Testing
Lighthouse audit, mobile device testing, checkout flow QA, GST invoice verification, and COD fraud filtering validation.
Launch & Growth Support
Domain migration, SSL, Google Analytics 4 and Google Merchant Center configuration, and 3 months of complimentary post-launch support.
Typical timeline: 12 weeks
Adored by visionaries
Discover what our community is sharing about their experience
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
G
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
A
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
G
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
A
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
G
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
A
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
G
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
A
Aman Bahri
Director, Bandbox Group
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
Industries we serve
Industries we help with Shopify Development Company in India
Fashion & Apparel
Lookbooks, virtual try-on integrations, size guides, and inventory sync for Indian fashion D2C brands.
Beauty & Skincare
Subscription boxes, shade finders, ingredient transparency pages, and loyalty programs for Indian beauty brands.
Food & Beverage
Subscription meal kits, freshness scheduling, hyperlocal delivery configuration, and FSSAI compliance for F&B brands.
Health & Wellness
Supplement stores, fitness equipment, Ayurvedic brands, and wellness subscription models.
Jewellery & Accessories
High-res product photography direction, hallmark compliance, custom engraving configurators, and COD for high-value items.
Home & Lifestyle
Furniture, decor, artisan products, and D2C home brands with custom product configurators and size visualisers.
FAQs
Common questions about Shopify Development Company in India
How we compare
Agency vs freelancer vs in-house
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Official Shopify Partner | Yes — verified | Rarely | Not applicable |
| India-specific config (UPI, GST, COD) | Always included | Often missed | Depends on knowledge |
| AI automation (WhatsApp, cart flows) | Bundled in build | Extra charge | Separate team needed |
| Fixed pricing | Always | Hourly risk | Salary overhead |
| Sprint delivery model | 2-week sprints with demos | Inconsistent | Internal only |
| DPIIT Recognised | Yes — government verified | Not applicable |
Official Shopify Partner
Our ApproachYes — verified
FreelancerRarely
In-HouseNot applicable
India-specific config (UPI, GST, COD)
Our ApproachAlways included
FreelancerOften missed
In-HouseDepends on knowledge
AI automation (WhatsApp, cart flows)
Our ApproachBundled in build
FreelancerExtra charge
In-HouseSeparate team needed
Fixed pricing
Our ApproachAlways
FreelancerHourly risk
In-HouseSalary overhead
Sprint delivery model
Our Approach2-week sprints with demos
FreelancerInconsistent
In-HouseInternal only
DPIIT Recognised
Our ApproachYes — government verified
Freelancer
In-HouseNot applicable
Certified PartnersRecognised by the platforms
Recognised by the platforms
you already trust.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Payment Options
Pay the way that works for you
We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
All transactions are processed securely. We never store card details.
Free Download: The 47-Point Shopify Launch Checklist
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Get started
Ready to talk about your project?
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
No upfront commitmentResponse within 24 hoursFixed-price quotes