Custom Shopify Theme Development
Bespoke Liquid themes designed for your brand with conversion-focused layouts, mega menus, and dynamic sections.
Innovatrix Infotech is an Official Shopify Partner in Kolkata. We have built 5 D2C Shopify stores that collectively generate crores in annual revenue — FloraSoul India (100x growth over 4 years), Baby Forest (₹3Cr+ annually, 4.2% conversion rate), Zevarly (+45% AOV), House of Manjari (₹2,450 AOV, 3.4% conversion), and Earth Bags (₹18L in the first 6 months). Fixed-price sprints. No retainer traps. Based in Sector V, Kolkata.
Bespoke Liquid themes designed for your brand with conversion-focused layouts, mega menus, and dynamic sections.
Complete store setup including product uploads, payment gateways, shipping rules, tax configuration, and domain setup.
Enterprise-grade Shopify Plus stores with custom checkout, Shopify Scripts, multi-currency, and wholesale channel setup.
Ultra-fast headless commerce with Shopify Hydrogen and Oxygen, delivering sub-second page loads and custom frontends.
Integration of review apps, email marketing, loyalty programs, subscriptions, and custom app development.
Seamless migration from WooCommerce, Magento, BigCommerce, or Squarespace with full SEO redirect mapping.
Data-driven product page layouts, urgency elements, trust badges, and checkout optimisation that measurably increase your add-to-cart and purchase rates.
Optimised Liquid code, lazy-loaded images, critical CSS inlining, and minimal JavaScript ensure your store loads in under 3 seconds on mobile.
Collection page SEO, product schema markup, blog integration, and internal linking strategy to drive organic traffic.
Sell across Shopify, Instagram, Facebook, TikTok, Amazon, and Google Shopping from a single inventory source.
Stores Launched
We've launched 15+ Shopify stores across fashion, beauty, food, and lifestyle verticals with proven conversion results.
Avg. CR Improvement
Our stores aren't just beautiful — they're engineered to convert. Average client sees 25-40% improvement in conversion rates post-launch.
Data Preserved
Smooth migrations from WooCommerce, Magento, and other platforms with full SEO redirect mapping and zero data loss.
Month Avg. Partnership
We don't just build and leave. Retainer plans for CRO testing, seasonal campaigns, new feature rollouts, and performance monitoring.
We analyse your brand, competitors, and target market to inform the store strategy. Deliverable: competitor benchmark report and UX recommendations.
High-fidelity Figma designs for homepage, collection pages, product pages, and checkout. Mobile-first, conversion-focused layouts.
Custom Liquid theme development with dynamic sections, mega menus, product filters, and animations. Performance-optimised code.
Payment gateway, shipping, tax, reviews, email marketing, loyalty, and analytics app configuration and testing.
Product descriptions, SEO metadata, collection curation, and blog setup. Optional: product photography direction.
Pre-launch QA, domain migration, SSL setup, Google Analytics/Merchant Center configuration, and post-launch CRO monitoring.
Discover what our community is sharing about their experience
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
Lookbooks, size guides, and virtual try-on integrations.
Subscription boxes, shade finders, and ingredient transparency.
Subscription meals, freshness scheduling, and local delivery.
Supplement stores, fitness equipment, and wellness subscriptions.
Furniture, decor, and custom product configurators.
High-res product photography, customisation tools, and gift wrapping.
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Custom Theme Design | 100% custom Liquid | Template tweaks | Varies |
| Conversion Focus | CRO best practices | Aesthetic only | Depends on skill |
| App Integrations | Full ecosystem setup | Basic only | Limited experience |
| Migration Support | Full SEO mapping | Partial | Manual process |
| Post-Launch CRO | A/B testing included | Not offered | Separate team needed |
| Multi-Channel Setup | FB, IG, TikTok, Google | Usually not | Resource intensive |
Custom Theme Design
Conversion Focus
App Integrations
Migration Support
Post-Launch CRO
Multi-Channel Setup
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
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