Custom Shopify Theme Development
We build Liquid themes from scratch or rebuild existing themes with conversion-first architecture, structured sections, JSON templates, and metafield-driven dynamic content.
Canada's ecommerce market hit USD 42 billion in 2025 and Shopify commands the largest platform share in the country by a significant margin. That dominance is not accidental. Shopify was built in Ottawa. Canadian merchants were among its earliest adopters. And today, the stores that win in Canada are the ones that treat Shopify not as a template engine but as a performance infrastructure. We are Innovatrix Infotech, an Official Shopify Partner and DPIIT-recognised startup with a 12-person engineering team that has built and scaled Shopify stores for D2C brands across India, UAE, and now Canadian markets. We do not sell retainers disguised as project fees. We work in fixed-price, two-week sprints. You see exactly what you are paying for, sprint by sprint, before you commit to the next one. The Canada opportunity is real. Over 27 million Canadians shop online, smartphone commerce is growing at 18% annually, and BNPL adoption is accelerating faster than anywhere else in North America. Merchants who build their Shopify stores with conversion architecture and not just design capture disproportionate share of that growth. For FloraSoul India, our Shopify rebuild delivered a 41% lift in mobile conversion and 28% improvement in average order value. For Baby Forest, the store generated Rs 4.2 lakh in its launch month alone while cutting cart abandonment by 22%. For Zevarly, we drove a 55% increase in session duration and a 33% lift in repeat purchase rate. These results do not happen from theme edits. They come from rebuilding the entire conversion architecture from the ground up. Canadian merchants face specific challenges: French-language compliance for Quebec operations, cross-border cart tax logic for US-Canada checkout, Canada Post integration at the API level, and Interac e-Transfer as a payment expectation. We have mapped all of these. We write the code to handle them correctly, not through third-party app stacks that add latency and create fragile dependencies. If you are a Canadian D2C brand that has outgrown your current Shopify setup, or a business launching its first store and wanting to do it right from day one, we should talk.
Last updated 6 April 2026
We build Liquid themes from scratch or rebuild existing themes with conversion-first architecture, structured sections, JSON templates, and metafield-driven dynamic content.
For Canadian merchants doing 7+ figures who need sub-2-second load times and full CMS control, we architect Hydrogen storefronts on Remix with custom CDN caching strategies.
Shopify's own data shows merchants using Checkout Extensibility see 18-42% AOV lifts from bundled upsells. We build custom checkout UI extensions, post-purchase pages, and upsell flows.
WooCommerce to Shopify, Magento to Shopify, BigCommerce to Shopify. We migrate product data, customer history, order records, and SEO redirects without downtime.
Canadian merchants selling in Quebec need French-language storefronts, legal compliance, and currency localisation. We handle Shopify Markets setup, translation workflows, and French checkout.
We audit Core Web Vitals, eliminate render-blocking scripts, compress and lazy-load media, and restructure app loading order.
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
We are an Official Shopify Partner. That means Innovatrix Infotech has direct access to Shopify's partner API, early feature releases, and the Shopify Partner dashboard that gives us visibility into store health metrics most agencies never see. Combined with our DPIIT recognition as a Government of India startup and our AWS Partner status, we bring enterprise-grade delivery discipline to mid-market Canadian ecommerce budgets.
Shopify Partner
Verified access to partner APIs, the Shopify Partner dashboard, and priority support channels.
Cost Advantage
Canadian agencies charge CAD 150-300/hour. We deliver the same engineering quality at fixed sprint prices, 3x more efficiently.
Stores Launched
FloraSoul: +41% mobile conversions. Baby Forest: -22% cart abandonment. Zevarly: +33% repeat purchases. Real numbers from real projects.
Per Sprint
Fixed scope and fixed price per sprint. You approve deliverables and cost before work starts. No surprises.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Case studyBaby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Case studyZevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyHonest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
D2C beauty brands needing high-converting PDPs and subscription flows
Fashion retailers needing size guides, variant UX, and returns flow optimisation
Supplement and wellness brands needing BNPL integration and compliance-safe product pages
Home goods brands needing bundle builders and 3D product previews
CPG and DTC food brands needing subscription models and rapid launch infrastructure
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Custom Liquid Development | Yes — purpose-built | Partial — template edits | Yes, but expensive |
| Fixed-Price Delivery | Yes — always | Rarely | No — salary-based |
| Shopify Partner Status | Official Partner | Sometimes | N/A |
| Conversion Optimization | Included in process | Extra cost | Separate hire needed |
| Sprint-Based Milestones | Yes — 2-week sprints | Depends on team | |
| Post-Launch Support | SLA-backed retainer | Unreliable |
Custom Liquid Development
Fixed-Price Delivery
Shopify Partner Status
Conversion Optimization
Sprint-Based Milestones
Post-Launch Support
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.