Shopify Growth & Maintenance
Ongoing Shopify development: theme updates, new features, app integrations, CRO improvements, and payment gateway management. One team handling everything your store needs to grow.
Most New Zealand businesses that come to us for retainer support are in one of three situations: they built a Shopify store or web platform and now have no reliable technical team to maintain and grow it; they have a developer or freelancer who is responsive during good weeks but disappears when they need them most; or they are paying Auckland agency rates for reactive maintenance when what they actually need is a strategic technical partner who builds while maintaining. Our growth retainer is not a maintenance contract. Maintenance contracts fix what breaks. This is a dedicated technical team — Shopify engineers, web developers, and an automation specialist — working inside your business on a monthly cadence, executing against a growth roadmap that we set together. Every retainer starts with a technical audit of your current stack. We document what you have, identify the technical debt, map the integrations, and build the 90-day roadmap that uses your retainer hours against the highest-ROI initiatives first. For most NZ ecommerce brands, that is: mobile conversion rate improvement, Afterpay and POLi checkout optimisation, Xero or MYOB integration for automated reconciliation, and email automation sequences that should have been built months ago. We are an Official Shopify Partner with a 12-person engineering team. For NZ businesses that need more than one skill set on retainer — Shopify development plus automation plus web performance — we are the team that covers all of it without the overhead of a local agency.
Ongoing Shopify development: theme updates, new features, app integrations, CRO improvements, and payment gateway management. One team handling everything your store needs to grow.
Ongoing Next.js, React, or WordPress web platform maintenance and feature development. Bug fixes, performance improvements, and new functionality delivered in monthly sprints.
Ongoing n8n and Python automation maintenance and expansion. New workflow additions, error monitoring, and iteration on existing automations as your business processes evolve.
Ongoing CRO iteration: monthly A/B testing, conversion analysis, and implementation of improvements. Compounding conversion rate gains month over month.
Ongoing integration management for Xero, MYOB, HubSpot, NZ Post, Aramex, Afterpay, POLi, and any other tool in your NZ business tech stack.
SLA-backed technical support for urgent issues: broken checkout, payment gateway failures, site downtime, and third-party API failures. 2-hour response during NZ business hours.
FloraSoul (+41% mobile conversion), Baby Forest (₹4.2L launch month), Zevarly (+55% session duration) — full breakdowns inside.
Innovatrix Infotech is a DPIIT-recognised startup and Official Shopify Partner offering growth and maintenance retainers to New Zealand businesses. We operate as your outsourced technical team — Shopify developers, web engineers, and AI automation specialists — on a fixed monthly engagement that scales with your business.
The economic case for a retainer over a local hire is straightforward. A mid-level Shopify developer in Auckland or Wellington costs NZD 80,000-120,000 per year in salary, plus employer ACC levies, KiwiSaver contributions, annual leave, and the opportunity cost of a hire that covers one skill. Our retainer starts from NZD 2,500 per month — NZD 30,000 per year — and gives you access to a 12-person engineering team covering Shopify, Next.js, AI automation, mobile development, and CRO. You are not paying for one hire. You are paying for a team.
Cost Advantage vs Local Hire
A NZD 2,500/month retainer gives you a 12-person engineering team. A NZD 100,000/year Auckland hire gives you one person. The maths are not close.
Disciplines In-House
Shopify development, Next.js web work, n8n automation, CRO, and integration management — all available under one retainer, not five separate vendors.
SLA For Urgent Issues
For urgent issues during NZ business hours — broken checkout, payment gateway failures, site downtime — our guaranteed response time is 2 hours.
Partner + Government Recognition
Official Shopify Partner and DPIIT-recognised startup. Our retainer clients get the same credentials as enterprise-tier Shopify agencies, at SMB pricing.
Hours Saved Monthly (Automation Client)
An AI automation client saves 130+ hours per month. Our automation retainer capability is available to NZ businesses on the same monthly engagement model.
Honest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
D2C brands on Shopify that need ongoing conversion optimisation, seasonal development, and integration management.
SaaS and digital product businesses that need ongoing feature development and platform maintenance.
Service businesses using web platforms, booking systems, and CRM integrations that need ongoing technical management.
NZ hospitality businesses needing ongoing reservation system integration, marketing automation, and web platform maintenance.
Health businesses requiring ongoing compliance-aware platform management and patient-facing application development.
Construction, manufacturing, and trade businesses needing ERP integrations, quote systems, and digital operations tooling.
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Technical scope | Shopify, Next.js, AI automation, integrations, CRO | Usually 1-2 skills | Depends on who you hire |
| NZD pricing | NZD 2,500/month fixed retainer | NZD 100-150/hr, unpredictable | NZD 80,000-120,000/year salary |
| Response time | 2-hour SLA, NZ business hours | Variable | Office hours only |
| Strategic input | CEO-level technical advisory included | Execution only | Junior developer, not strategic |
| Scalability | Scale up/down by sprint as needed | Availability not guaranteed | Fixed cost regardless of workload |
| NZ ecommerce expertise | Afterpay, POLi, NZ Post, Xero, MYOB | Varies | Depends on hire |
Technical scope
NZD pricing
Response time
Strategic input
Scalability
NZ ecommerce expertise
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
FloraSoul (+41% mobile conversion), Baby Forest (₹4.2L launch month), Zevarly (+55% session duration) — full breakdowns inside.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.