Shopify Growth Management
Ongoing theme updates, app integrations, conversion rate optimisation, and A/B testing for your Shopify store. We monitor your store's health metrics weekly and action improvements in every sprint.
Most Kolkata businesses outgrow their first agency fast. They launch a website, see a spike, then plateau — because there is no one watching the numbers, fixing the friction points, or pushing the next sprint of improvements. That is the exact problem our Growth and Maintenance Retainer solves. We have been running sprint-based retainers for D2C brands, SaaS startups, and established SMEs across Kolkata and West Bengal since 2024. In that time, we have learned one thing clearly: businesses that grow consistently are not the ones with the best launch — they are the ones with the best ongoing partner. As a DPIIT-recognised startup with a 12-person team in Sector V, Bidhannagar, we are one of the few agencies in Kolkata that operates as a genuine outsourced engineering department rather than a project-based vendor. Your retainer is not a helpdesk ticket queue. It is a monthly sprint with defined deliverables, measurable outcomes, and a direct line to our senior engineers. Our Kolkata retainer clients have seen results like a 41 percent improvement in mobile conversion for a D2C skincare brand, a 33 percent increase in repeat purchase rate for a jewellery label, and 130 hours saved per month through AI automation for a service business. These are not outliers. They are what happens when you treat technology as a continuous investment rather than a one-time cost. Every retainer engagement begins with an audit of your current tech stack. We look at your Shopify store performance, your website Core Web Vitals, your automation gaps, your conversion funnel — and we build a sprint backlog based on what will move the needle fastest. You get a clear roadmap, not a vague promise. Kolkata has over 1.5 million MSMEs, and the shift to digital-first commerce is accelerating. The brands that will win the next three years are the ones investing in continuous improvement today. If you are a founder or growth leader in Kolkata looking for an agency that thinks like an engineering team — not a creative studio — we should talk.
Ongoing theme updates, app integrations, conversion rate optimisation, and A/B testing for your Shopify store. We monitor your store's health metrics weekly and action improvements in every sprint.
We identify manual processes costing your team time and build n8n-based automations to eliminate them. From order management to customer support routing to internal reporting.
Bug fixes, feature additions, security patches, and performance improvements for your Next.js web applications and Flutter mobile apps. SLA-backed response times.
Monthly review of Google Analytics 4 and Search Console data. We identify conversion leaks and prioritise fixes by revenue impact — not by ease of implementation.
Core Web Vitals monitoring, schema markup, sitemap management, and on-page technical fixes to protect and grow your organic search visibility.
FloraSoul (+41% mobile conversion), Baby Forest (₹4.2L launch month), Zevarly (+55% session duration) — full breakdowns inside.
Innovatrix Infotech's Growth and Maintenance Retainer is built for Kolkata businesses that have moved past the launch phase and need a reliable technical partner for continuous improvement. Based in Sector V, Millennium City IT Park, we serve D2C brands, funded startups, and scaling SMEs across Kolkata, Howrah, Durgapur, and the wider West Bengal region.
We are a DPIIT-recognised startup, Shopify Partner, AWS Partner, and Google Partner. Our team of 12 engineers operates in two-week sprints, which means every month you get predictable, scoped work — not a rolling invoice for hours no one can verify.
Engineers on Staff
We are a Government of India-recognised startup with a 12-person engineering team in Kolkata. Not a freelancer network. A structured team with defined SLAs.
Sprint Cycle
Every rupee of your retainer maps to scoped deliverables in a two-week sprint. No vague retainer hours, no padding, no surprises.
Mobile Conversion Lift
Our Shopify clients have seen a 41 percent improvement in mobile conversion and a 28 percent increase in average order value through systematic CRO.
Saved Per Month
We actively automate the repetitive work in your operations. One client saves 130 hours per month through our n8n automation workflows.
Hidden Fees
Fixed monthly pricing published upfront. No lock-in beyond Sprint 1. We earn your renewal every single month.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Case studyBaby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Case studyZevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyHonest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
Shopify-first brands in fashion, beauty, food, and home goods
Early-stage to Series A software companies needing fractional engineering
Clinics, wellness brands, and health-tech startups
Online learning platforms and coaching businesses
Traditional retailers expanding to omnichannel commerce
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
FloraSoul (+41% mobile conversion), Baby Forest (₹4.2L launch month), Zevarly (+55% session duration) — full breakdowns inside.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.