Shopify CRO Audit
Full technical and behavioural audit of your Shopify store. Core Web Vitals, checkout funnel analysis, mobile UX review, and a prioritised action list ranked by expected revenue impact.
Starting from £1,800
Ecommerce CRO Agency UK
Conversion rate optimisation in the UK has a problem: most agencies run A/B tests on button colours for three months, declare a 2% lift, and bill you for the privilege. We do not work that way. At Innovatrix Infotech, CRO is an engineering discipline. As an Official Shopify Partner with a 12-person development team, we identify what is destroying your conversion rate — slow LCP, broken mobile checkout, confusing product page hierarchy, missing trust signals — and we fix it. Then we test. Then we iterate. Our approach is shaped by real ecommerce results: a +41% mobile conversion uplift for FloraSoul India, a -22% cart abandonment reduction for Baby Forest, and a +33% repeat purchase rate improvement for Zevarly. These were not achieved by tweaking headline copy. They came from rebuilding core UX flows, fixing Shopify theme performance at the Liquid level, and instrumenting checkout with granular analytics. For UK brands, the stakes are particularly high. UK average ecommerce conversion rates sit around 1.9% — which means the majority of your paid traffic budget is funding sessions that never convert. A 1% lift in conversion rate on a £500k annual revenue store is £5,000 in additional revenue every month without spending a penny more on ads. We audit your store's technical performance (Core Web Vitals, Shopify theme efficiency, app overhead), behavioural data (Hotjar, GA4 event flows, checkout funnel drop-off), and messaging (above-the-fold clarity, trust signals, UGC placement). You get a prioritised list of changes ranked by expected impact and implementation complexity — not a 60-page PDF you will never action.
- +41% mobile conversion rate (FloraSoul India)
- -22% cart abandonment rate (Baby Forest)
- +28% average order value (FloraSoul India)
- +33% repeat purchase rate (Zevarly)
- +55% session duration (Zevarly)
50+ Clients Served
4+ Years in Business
UK/AUS/US Overlap
What we build
What does Ecommerce CRO Agency UK include?
Checkout Optimisation
Shopify checkout and Shopify Plus checkout extensibility improvements — trust signals, address auto-complete, payment method presentation, and post-purchase upsell flows.
Product Page Engineering
Rebuild or refactor product page templates for conversion — image loading, review placement, add-to-cart flow, size guide integration, and mobile interaction patterns.
Speed & Core Web Vitals
LCP, CLS, and FID optimisation at the Shopify Liquid and JavaScript level. We fix app bloat, render-blocking scripts, and image delivery — not just compress a few JPEGs.
A/B Testing & Measurement
We design, implement, and analyse A/B tests on the changes that matter — not cosmetic copy tweaks. GA4 event tracking, Hotjar session analysis, and statistical significance validation.
Free Download: The 47-Point Shopify Launch Checklist
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Service Overview
Everything you need to know about Ecommerce CRO Agency UK
Ecommerce CRO agency for UK Shopify and D2C brands. We fix what is killing your conversion rate at the engineering level — Shopify theme performance, checkout UX, mobile experience — and back every change with real data. +41% conversion lift for FloraSoul. -22% cart abandonment for Baby Forest.
What's included
Everything you need to succeed with Ecommerce CRO Agency UK
Engineering-led CRO
We fix performance and UX issues at the code level — Shopify Liquid, JavaScript, and image pipelines — not just surface-level copy tweaks.
Real case study results
+41% mobile conversion for FloraSoul, -22% cart abandonment for Baby Forest, +33% repeat purchase rate for Zevarly — all Shopify D2C brands.
Official Shopify Partner
As a Shopify Partner, we have direct access to Shopify's checkout extensibility API, Plus features, and support escalation paths most agencies cannot reach.
Sprint-based delivery
Two-week sprints with defined deliverables. You see the full cost before we begin. No 12-month retainer commitments required to get started.
Why choose us
Why businesses trust us for Ecommerce CRO Agency UK
0+
Ecommerce projects
Shopify Partner with real results
We are not a generalist CRO agency that learned Shopify last year. We are an Official Shopify Partner with 50+ ecommerce projects and measurable conversion uplifts to show.
+41%
Mobile conversion lift
Engineering, not just testing
Most CRO agencies A/B test. We fix. We rebuild product page templates, optimise Shopify Liquid, and instrument GA4 event tracking properly before running a single test.
0–5x
Cost advantage
3–5x cheaper than UK CRO agencies
London CRO retainers start at £4,000/month. We deliver the same technical depth at a fraction of the cost from our 12-person team in Kolkata.
0
Lock-in contracts
No 12-month lock-in
Our sprint model means you commit to one sprint at a time. If the results are not there, you do not owe us another penny.
Our tech stack
Technologies we use for Ecommerce CRO Agency UK
Frontend
Shopify Liquid
Shopify Hydrogen
Next.js
DevOps
AWS CloudFront CDN
Tools
Shopify / Shopify Plus
Google Analytics 4
Hotjar
Core Web Vitals / Lighthouse
Related work
View all work Projects in this space
FloraSoul India
100x Revenue growth over 4 years₹1Cr+ From ₹1L to ₹1Cr+ annual revenue+340% Organic traffic increase (Year 1)1.4s Average page load time
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Case studyBaby Forest
₹3Cr+ Annual revenue milestone1.8s Average page load time4.2% E-commerce conversion rate65% Revenue from mobile shoppers
Baby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Case studyZevarly
+280% Organic traffic growth (6 months)+45% Average order value increase+33% Repeat purchase rate1.6s Average page load time
Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyClient stories
What our clients say
Honest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
G
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
M
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
A
Aman Bahri
Director, Bandbox Group
Questions answered
Common questions about Ecommerce CRO Agency UK
How we compare
Agency vs freelancer vs in-house
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Platform expertise | Shopify Partner — Liquid, checkout API, Hydrogen | Usually surface-level theme editing | Depends heavily on team experience |
| Engineering depth | Code-level fixes: Liquid, JS, image pipeline | Limited to what SaaS tools expose | Full access but slow without dedicated resource |
| Engagement model | Sprint-based, no lock-in from £1,800 | Hourly or project, unpredictable scope | Highest cost — salary + tools + management |
| Case study evidence | +41% mobile conversion, -22% cart abandonment | Variable — ask to see real numbers | You own the results but also the failures |
Platform expertise
Our ApproachShopify Partner — Liquid, checkout API, Hydrogen
FreelancerUsually surface-level theme editing
In-HouseDepends heavily on team experience
Engineering depth
Our ApproachCode-level fixes: Liquid, JS, image pipeline
FreelancerLimited to what SaaS tools expose
In-HouseFull access but slow without dedicated resource
Engagement model
Our ApproachSprint-based, no lock-in from £1,800
FreelancerHourly or project, unpredictable scope
In-HouseHighest cost — salary + tools + management
Case study evidence
Our Approach+41% mobile conversion, -22% cart abandonment
FreelancerVariable — ask to see real numbers
In-HouseYou own the results but also the failures
Certified PartnersRecognised by the platforms
Recognised by the platforms
you already trust.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Payment Options
Pay the way that works for you
We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
All transactions are processed securely. We never store card details.
Free Download: The 47-Point Shopify Launch Checklist
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Get started
Ready to talk about your project?
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
No upfront commitmentResponse within 24 hoursFixed-price quotes