Innovatrix Infotech is a conversion rate optimization agency based in Kolkata, serving D2C brands, Shopify stores, and e-commerce businesses across West Bengal and India. We treat CRO as an engineering discipline, not guesswork. Every engagement begins with a deep-dive quantitative and qualitative audit of your store using Google Analytics 4, Hotjar, and Microsoft Clarity to build a complete picture of how users actually behave. We segment your data by device, traffic source, and user intent to identify the highest-impact opportunities first. A mobile checkout fix that recovers 200 abandoned carts per month gets prioritised over a homepage banner change that looks nice but moves no metrics. Our CRO audit covers every step of the customer journey: homepage and navigation, collection and category pages, product detail pages, cart and mini-cart experience, checkout flow, post-purchase flow, and mobile-specific friction points. We deliver a prioritised roadmap ranked by estimated revenue impact and implementation effort. We implement changes in structured sprints, typically 2 to 3 changes per cycle, and validate each through A/B testing or controlled before-and-after measurement. This is not a one-time audit that sits in a Google Doc. We build, ship, measure, and iterate until the numbers move. Being based in Sector V, Bidhannagar means you get face-to-face meetings when you need them, direct access to the engineering team, and pricing that makes CRO accessible for growing D2C brands, not just venture-funded startups. Our fixed-price model means you know exactly what you are paying before we start.
Last updated 2 April 2026
A comprehensive, data-driven audit of your entire Shopify store from homepage to post-purchase. We analyse user behaviour through heatmaps, session recordings, and funnel analytics to identify exactly where you are losing revenue and deliver a prioritised fix roadmap ranked by impact.
Structured experimentation to validate every change before full rollout. We design, implement, and analyse controlled A/B tests on product pages, CTAs, pricing displays, checkout flows, and more so every decision is backed by statistical evidence.
We reduce cart abandonment by removing friction from your add-to-cart, cart, and checkout experience. Trust signal placement, progress indicators, express checkout options, abandoned cart recovery flows, and mobile-specific checkout improvements.
Your product page is where buying decisions happen. We optimise image galleries, product descriptions, social proof placement, variant selectors, urgency triggers, cross-sell modules, and mobile layouts to maximise add-to-cart rates.
With 70%+ of e-commerce traffic on mobile, a sub-par mobile experience is a revenue leak. We audit and optimise your entire mobile journey including tap targets, scroll behaviour, sticky CTAs, mobile navigation, page speed, and thumb-zone-friendly layouts.
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Innovatrix Infotech is a Kolkata-based e-commerce CRO agency that helps D2C brands and Shopify stores systematically increase conversion rates, average order value, and revenue per session. We operate from the 6th Floor, Zioks, Tower 2, Millennium City IT Park in Sector V, Bidhannagar, and our 12-person engineering team works directly on your Shopify store with the same rigour we bring to building full applications.
Most Kolkata-based e-commerce brands invest heavily in Facebook and Google ads but never optimise the store those ads are sending traffic to. The result is a 1.5 to 2.5% conversion rate when the same traffic could convert at 3 to 5% with systematic CRO. We have delivered a 41% increase in mobile conversion rates for FloraSoul India, a 22% reduction in cart abandonment for Baby Forest, and a 28% higher average order value across our Shopify portfolio.
We map every click, scroll, and hesitation across your entire store using heatmaps, session recordings, and funnel analysis. You get a clear picture of where visitors drop off and why, driven by observed user behaviour data.
Every change we ship is validated through controlled experiments. We design statistically rigorous A/B tests, monitor them to significance, and only roll out winners. This eliminates guesswork and ensures every modification demonstrably improves revenue.
As a certified Shopify Partner, we implement optimisations directly within your Shopify theme with no third-party page builders or fragile workarounds. Changes are clean, performant, and maintainable using Liquid, Shopify Sections, and checkout extensibility.
Every optimisation is tracked back to revenue impact. Monthly reports show exactly how much each change contributed to conversion rate, AOV, and total revenue with clear ROI on every audit cycle.
Mobile Conversion
We do not talk in theory. Our CRO work has delivered a 41% mobile conversion increase for FloraSoul India, 22% cart abandonment reduction for Baby Forest, and 33% repeat purchase rate lift for Zevarly. These are real numbers from real Shopify stores.
Kolkata Office
Face-to-face meetings when you need them. Direct access to the engineering team that works on your store. No account managers, no middlemen. We are at the 6th Floor, Zioks, Tower 2, Millennium City IT Park, Sector V, Bidhannagar.
AOV Increase
As a certified Shopify Partner, we understand Shopify's architecture, Liquid templating, checkout extensibility, and analytics inside out. We optimise within the platform's strengths rather than fighting against them.
Cart Abandonment
Most CRO agencies hand you a PDF and disappear. We audit, implement, test, measure, and iterate end to end. You get working improvements shipped to your live store, not a recommendations document.
We start with a detailed call to understand your business, current metrics, traffic sources, and revenue goals. We define success KPIs upfront so every action ties back to measurable outcomes.
We install and configure Google Analytics 4, Hotjar, and Microsoft Clarity on your Shopify store. Enhanced e-commerce tracking, funnel visualisation, heatmaps, and session recordings to establish a baseline.
Using 2 to 3 weeks of behavioural data, we conduct a full-funnel audit of your store: homepage, collection pages, product pages, cart, checkout, and mobile experience. Prioritised roadmap ranked by revenue impact.
We implement the highest-impact changes first in structured sprints. Each change is validated through A/B testing or controlled before-and-after measurement. Typical sprint cycles are 2 weeks.
After each test cycle, we analyse results against baseline KPIs. Winning variations are rolled out permanently, inconclusive tests are refined, and losing variants are discarded. Every decision is data-backed.
Monthly performance reports with clear before-and-after metrics, revenue attribution, and next-cycle recommendations. CRO is not a one-time project — we offer ongoing retainers for continuous compounding improvements.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Case studyBaby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Case studyZevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyHonest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
Product page optimization, size guide improvements, mobile checkout friction reduction, and upsell/cross-sell implementation for Kolkata-based D2C fashion and lifestyle brands.
Shade finder tools, ingredient transparency, subscription optimization, and social proof placement for beauty brands selling on Shopify.
Subscription flow optimization, gifting features, freshness trust signals, and express checkout implementation for F&B brands in Kolkata.
Collection page navigation, room visualisation, delivery trust signals, and high-AOV product page optimization for home and lifestyle e-commerce stores.
Trust signal optimization, certification badge placement, subscription models, and educational content integration for health and wellness Shopify stores.
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Implementation | We build and ship changes | Recommendations only | If you have Shopify devs |
| A/B Testing | Structured experiments | Manual before/after | Requires testing tools |
| Shopify Expertise | Certified Shopify Partner | Varies widely | Full-time salary |
| Analytics Setup | GA4 + Hotjar + Clarity | Basic GA | Depends on skills |
| Pricing | Fixed-price per cycle | Hourly billing | Full-time salary + tools |
| Results Timeline | 4-6 weeks to first impact | 8-12 weeks | 3-6 months setup |
Implementation
A/B Testing
Shopify Expertise
Analytics Setup
Pricing
Results Timeline
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.