Innovatrix Infotech is a conversion rate optimization agency based in India, serving D2C brands, Shopify stores, and e-commerce businesses from Mumbai and Delhi to Bangalore, Hyderabad, Chennai, Kolkata, and tier-2 cities. India's online retail market is crossing USD 200 billion, driven by D2C brands, mobile-first commerce, and aggressive ad spending. But most Indian e-commerce businesses focus heavily on traffic and ads while overlooking the store those ads are sending traffic to. Every CRO engagement at Innovatrix begins with a deep-dive quantitative and qualitative audit of your store. We install tracking across Google Analytics 4, Hotjar, and Microsoft Clarity to build a complete picture of how users actually behave: where they click, where they hesitate, where they drop off, and why. We segment your data by device, traffic source, and user intent to identify the highest-impact opportunities first. Our CRO audit covers every step of the customer journey: homepage and navigation, collection and category pages, product detail pages, cart and mini-cart experience, checkout flow, post-purchase flow, and mobile-specific friction points. We deliver a prioritised roadmap ranked by estimated revenue impact and implementation effort. We implement changes in structured sprints, typically 2 to 3 changes per cycle, and validate each through A/B testing or controlled before-and-after measurement. This is not a one-time audit that sits in a Google Doc. We build, ship, measure, and iterate until the numbers move. India-specific CRO challenges include COD-heavy checkout flows, UPI and wallet payment integration, vernacular language considerations, and mobile-first user behaviour where 70 to 80% of traffic comes from smartphones. We have optimised stores for all of these scenarios and understand the nuances that global CRO agencies miss. Every engagement is tied to measurable KPIs: conversion rate, average order value, cart abandonment rate, revenue per session, and mobile conversion rate. We deliver monthly performance reports with clear attribution so you know exactly what moved and by how much.
A comprehensive, data-driven audit of your entire Shopify store from homepage to post-purchase. We analyse user behaviour through heatmaps, session recordings, and funnel analytics to identify exactly where you are losing revenue and deliver a prioritised fix roadmap ranked by impact.
Structured experimentation to validate every change before full rollout. We design, implement, and analyse controlled A/B tests on product pages, CTAs, pricing displays, checkout flows, and more so every decision is backed by statistical evidence.
We reduce cart abandonment by removing friction from your checkout experience. This includes COD flow optimization, UPI and wallet payment prominence, trust signal placement, progress indicators, express checkout, and abandoned cart recovery flows.
We optimise image galleries, product descriptions, social proof placement, variant selectors, urgency triggers, cross-sell modules, and mobile layouts to maximise add-to-cart rates and average order value.
With 70 to 80% of Indian e-commerce traffic on mobile, a sub-par mobile experience is a revenue leak. We audit and optimise your entire mobile journey: tap targets, scroll behaviour, sticky CTAs, mobile navigation, page speed, and thumb-zone-friendly layouts.
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Innovatrix Infotech is an India-based e-commerce CRO agency that helps D2C brands and Shopify stores across India systematically increase conversion rates, average order value, and revenue per session. The average Indian e-commerce store converts at 1.5 to 2.5%, which means most brands are leaving 30 to 60% of their potential revenue on the table through friction-filled product pages, abandoned carts, and checkout flows that lose buyers at the final step.
We treat conversion optimization as an engineering discipline, not guesswork. Our 12-person team combines behavioural analytics, heatmap analysis, session recordings, and structured A/B testing to identify exactly where your store loses money and fix it with measurable, data-backed changes. We have delivered a 41% increase in mobile conversion rates for FloraSoul India, Rs 4.2 lakh in launch-month revenue for Baby Forest, and a 33% repeat purchase rate lift for Zevarly.
We map every click, scroll, and hesitation across your entire store using heatmaps, session recordings, and funnel analysis. You get a clear picture of where visitors drop off and why, driven by observed user behaviour data.
Every change we ship is validated through controlled experiments. We design statistically rigorous A/B tests, monitor them to significance, and only roll out winners. This eliminates guesswork and ensures every modification demonstrably improves revenue.
As a certified Shopify Partner, we implement optimisations directly within your Shopify theme. No third-party page builders, no fragile workarounds. Changes are clean, performant, and maintainable using Liquid, Shopify Sections, and checkout extensibility.
Every optimisation is tracked back to revenue impact. Monthly reports show exactly how much each change contributed to conversion rate, AOV, and total revenue with clear ROI on every audit cycle.
Mobile Conversion
Our CRO work has delivered a 41% mobile conversion increase for FloraSoul India, Rs 4.2 lakh launch-month revenue for Baby Forest, and 33% repeat purchase rate lift for Zevarly. Real numbers from real Indian Shopify stores.
Mobile Traffic
We understand Indian e-commerce nuances: COD-heavy checkout flows, UPI and wallet payment preferences, vernacular language considerations, and mobile-first user behaviour. Global CRO agencies miss these.
Launch Revenue
As a DPIIT-recognised startup and certified Shopify Partner, we combine startup agility with enterprise-grade Shopify expertise. We optimise within the platform's strengths using Liquid, Sections, and checkout extensibility.
Cart Abandonment
Most CRO agencies hand you a PDF and disappear. We audit, implement, test, measure, and iterate end to end. You get working improvements shipped to your live store, not a recommendations document.
We start with a detailed call to understand your business, current metrics, traffic sources, and revenue goals. We define success KPIs upfront so every action ties back to measurable outcomes.
We install and configure Google Analytics 4, Hotjar, and Microsoft Clarity on your Shopify store. Enhanced e-commerce tracking, funnel visualisation, heatmaps, and session recordings to establish a baseline.
Using 2 to 3 weeks of behavioural data, we conduct a full-funnel audit: homepage, collection pages, product pages, cart, checkout, COD flow, UPI payment placement, and mobile experience. Prioritised roadmap ranked by revenue impact.
We implement the highest-impact changes first in structured sprints. Each change is validated through A/B testing or controlled before-and-after measurement. Typical sprint cycles are 2 weeks, with 2 to 3 changes tested per cycle.
After each test cycle, we analyse results against baseline KPIs. Winning variations are rolled out permanently, inconclusive tests are refined, and losing variants are discarded. Every decision is data-backed.
Monthly performance reports with clear before-and-after metrics, revenue attribution, and next-cycle recommendations. We offer ongoing retainer engagements for brands that want continuous, compounding improvements.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Case studyBaby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Case studyZevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Case studyHonest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
Product page optimization, size guide improvements, mobile checkout friction reduction, and upsell/cross-sell implementation for Indian D2C fashion and lifestyle brands on Shopify.
Shade finder tools, ingredient transparency, subscription optimization, social proof placement, and COD flow streamlining for beauty brands selling on Shopify across India.
Subscription flow optimization, gifting features, freshness trust signals, express checkout, and delivery date prominence for F&B and direct-to-consumer food brands.
Trust signal optimization, FSSAI and certification badge placement, subscription models, and educational content integration for health, wellness, and supplement Shopify stores.
Spec comparison tools, EMI and payment option prominence, warranty trust signals, and high-AOV product page optimization for electronics and gadget e-commerce stores.
Collection page navigation, room visualisation, delivery trust signals, and high-AOV product page optimization for home decor, furniture, and lifestyle e-commerce stores across India.
| Feature | Our Approach | Freelancer | In-House |
|---|---|---|---|
| Implementation | We build and ship changes | Recommendations only | If you have Shopify devs |
| India-Specific CRO | COD, UPI, mobile-first | Generic global playbook | Learning curve |
| A/B Testing | Structured experiments | Manual before/after | Requires testing tools |
| Shopify Expertise | Certified Shopify Partner | Varies widely | Full-time salary |
| Pricing | Fixed ₹50K per cycle | Hourly billing | Full-time salary + tools |
| Results Timeline | 4-6 weeks to first impact | 8-12 weeks | 3-6 months setup |
Implementation
India-Specific CRO
A/B Testing
Shopify Expertise
Pricing
Results Timeline
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.