CRO Audit & Roadmap
Complete conversion architecture review: page speed, mobile UX, checkout flow, product pages, cart mechanics. Full findings document delivered within 5 business days.
Most Australian e-commerce brands chase traffic when the real problem is conversion. You are paying for clicks that do not buy. We fix the store, not the ad account. As an Official Shopify Partner who has rebuilt stores for Indian D2C brands and seen what moves the needle, we bring a results-first approach to conversion rate optimisation. We increased mobile conversions for FloraSoul India by 41% and lifted average order value 28% through targeted UX, checkout flow redesign, and strategic cross-sell placement. These are not A/B test increments — they are architectural decisions made by engineers who understand both Liquid and buyer psychology. For Australian brands, the numbers are brutal by default: average e-commerce conversion rates sit between 1% and 2.5%. Raising that to 3.5% on the same traffic budget is the equivalent of a 40% revenue increase with zero extra ad spend. That is the opportunity we are here to capture. We work on fixed-price sprint engagements. Sprint 1 is always a CRO audit and roadmap. You get the full findings document whether you engage us for implementation or not. That is how confident we are in the value of the diagnosis alone.
Last updated 6 April 2026
Complete conversion architecture review: page speed, mobile UX, checkout flow, product pages, cart mechanics. Full findings document delivered within 5 business days.
Rebuilding product pages, collection pages, and checkout flows in Shopify Liquid or Hydrogen to remove friction and increase purchase confidence.
Identifying and implementing strategic upsell, cross-sell, and bundle placements that lift average order value without adding friction.
Configuring and managing Klaviyo and Postscript sequences for cart abandonment, browse abandonment, and post-purchase upsell.
GA4 event tracking, Shopify conversion data, and session recording setup — so you can actually measure what is happening.
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
We have seen a lot of Australian brands spend serious money on Meta and Google Ads, then watch the traffic land on a Shopify store that is functionally broken on mobile. Slow. Cluttered. No Afterpay in the right place. A checkout flow that asks for too many fields. A cart abandonment sequence that fires 48 hours too late.
CRO is not A/B testing your hero image. CRO is a systematic engineering of the entire path from first click to completed purchase. It requires someone who understands both the psychology of buying and the technical architecture of Shopify. That is a rare combination. It is what we bring.
Full audit across page speed, mobile UX, checkout flow, product pages, and cart mechanics — prioritised by revenue impact.
We implement the changes ourselves. No handoff to a dev team. No delays between insight and execution.
A/B testing infrastructure set up on your store, with statistical significance tracked and results documented.
Mobile checkout accounts for 70%+ of Australian e-commerce traffic. We rebuild it if it is underperforming.
Mobile Conversion
We increased mobile conversions by 41% and AOV by 28% for FloraSoul India through targeted Shopify CRO. We bring this same methodology to Australian brands.
Cart Abandonment
Baby Forest launched to ₹4.2L first-month revenue with a 22% reduction in cart abandonment. Conversion engineering was built into the foundation, not bolted on after launch.
Team for Both
We handle the audit and the implementation. No split between strategy and execution. You work with engineers who understand conversion psychology.
Official Partner
As an Official Shopify Partner, we have direct access to the Shopify Partner ecosystem, beta features, and direct support channels for technical issues.
GA4, Shopify analytics, session recordings, and checkout funnel data. We build the full picture before touching a single element.
Every identified issue is ranked by its estimated revenue impact. You know what to fix first and why.
2-week implementation sprints. Page speed, mobile UX, checkout flow, product page trust signals, cart mechanics.
We configure proper A/B tests on your highest-traffic pages and track results until statistical significance is reached.
Monthly reporting on conversion rate, AOV, checkout completion, and cart abandonment — with next sprint planning.
Honest words from people who've been through the process. No stock photos, no made-up companies.
“When two freelancers ran away with our money, we had lost all trust in agencies. Innovatrix didn't just rebuild our store — they rebuilt our confidence. Four years later, we've gone from one lakh to over one crore in revenue. They're not our vendor, they're our technology partner.”
Garima Ahuja
Co-founder, FloraSoul India
“We had jewellery but no digital presence. Innovatrix gave us a Shopify store that actually feels like walking into a jewellery showroom. The tiered discounts and WhatsApp integration alone doubled our repeat customers. We went from zero online orders to processing 50+ orders a day within four months.”
Mukesh Sethiya
Founder, Zevarly
“Before this system, our team was glued to their phones all day just answering the same questions over and over. Now those hours are back, and our customers actually get faster responses than when we were doing it manually. Rishabh and his team understood our operations deeply before writing a single line of code.”
Aman Bahri
Director, Bandbox Group
Shopify and Shopify Plus stores across fashion, homewares, supplements, and personal care.
Subscription box and FMCG brands improving trial-to-subscribe conversion rates.
Supplement, wellness, and fitness brands where product education drives purchase confidence.
Homewares, furniture, and lifestyle brands where product photography and trust signals determine conversion.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.


We accept every major payment method globally — from cards and PayPal to international bank transfers, India-specific UPI, and direct NEFT/RTGS.
Stripe
Cards & digital wallets
Visa · Mastercard · Apple Pay · Google Pay · AMEX
PayPal
Global online payments
PayPal balance · Linked cards · Bank accounts
Wise
International bank transfer
USD · GBP · EUR · AUD · CAD · SGD · AED + 40 more
Razorpay
India — all local methods
UPI · Net Banking · Cards · Wallets · EMI
Bank Transfer
Direct NEFT / RTGS transfer
All Indian banks · Same-day RTGS · NEFT · IMPS
The same checklist our team uses before every store goes live. Covers speed, SEO, payment testing, and mobile QA.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.