Most Shopify D2C brands lose 60-80% of potential revenue to poor product pages, clunky checkouts, and generic experiences. We fix that — with data-driven conversion optimisation built specifically for Shopify stores.
You're spending on ads and SEO, but your Shopify store converts below 2%. Visitors browse, add to cart, then disappear — leaving revenue on the table every single day.
Over 70% of your carts are abandoned. Surprise shipping costs, too many checkout steps, and missing trust signals are silently killing your sales pipeline.
Off-the-shelf Shopify themes look fine but aren't built to convert. Poor mobile UX, slow load times, and cookie-cutter layouts fail to differentiate your brand or drive action.
You're making design and copy decisions based on gut feel rather than heatmaps, session recordings, and A/B test data. Without a systematic CRO process, improvements are random and unrepeatable.
We restructure your product pages with conversion-focused layouts — persuasive copy hierarchies, social proof placement, urgency triggers, and mobile-first image galleries that drive add-to-cart rates up.
We audit and optimise every step from cart to confirmation — reducing friction with auto-applied discounts, express payment options, trust badges, and progress indicators that keep buyers moving forward.
We implement intelligent product recommendations, bundle offers, and post-purchase upsells that increase average order value without feeling pushy — using Shopify's native capabilities and custom integrations.
We strip bloated theme code, optimise images, lazy-load non-critical assets, and ensure your Shopify store loads in under 2 seconds on mobile — because every 100ms delay costs you conversions.
We set up heatmaps, session recordings, and A/B testing frameworks so every design change is backed by real user behaviour data — not assumptions. Continuous optimisation, not one-time fixes.
Avg. mobile conversion lift
We are a certified Shopify Partner agency based in Kolkata. We don't just know CRO — we know Shopify's architecture, Liquid templating, and app ecosystem inside out, so every optimisation is technically sound and platform-native.
Avg. AOV increase
Every recommendation ties directly to revenue impact. We prioritise changes by expected uplift, not visual preference — so you see measurable ROI within the first sprint.
D2C brands optimised
We've optimised Shopify stores across beauty, wellness, fashion, and lifestyle verticals — understanding the unique buying psychology and competitive dynamics of Indian and global D2C markets.
A/B tests run
We instrument every store with analytics, heatmaps, and testing tools before making a single change. Our Kolkata-based team runs systematic A/B tests so you know exactly what works and why.
We learn your business, goals, and users. You get a clear project brief, timeline, and cost estimate — no surprises.
High-fidelity wireframes and interactive prototypes so you can see exactly what we will build before a line of code is written.
Iterative sprints with weekly demos. We integrate your existing tools and follow best practices for performance and security.
Thorough testing across devices and browsers. We handle deployment, DNS, and go-live with zero downtime.
Ongoing maintenance, performance monitoring, and feature iteration so your product keeps improving after launch.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Whether you have a clear brief or an idea on a napkin, we'd love to hear from you. Most projects start with a 30-minute call — no pressure, no sales pitch.
Trusted by 50+ startups & businesses across India
Real projects, real numbers. See what we've delivered for brands like yours.
FloraSoul India, an Ayurvedic skincare brand founded by Garima Ahuja and Aankush Nagpal, had a vision to bring traditional Indian wellness wisdom to modern consumers. But their digital journey was anything but smooth. Their original website was built on WordPress by two freelancers who took their money and disappeared midway — leaving behind a broken, unusable storefront. The site suffered from constant downtime, painfully slow page loads, and a checkout experience that actively drove customers away. With practically zero revenue from their online channel and growing frustration, FloraSoul was on the verge of abandoning e-commerce altogether. When they reached out to us, they needed more than just a website. They needed a technology partner they could actually trust — one that would deliver on time, on budget, and stick around after launch.
Baby Forest had already built a loyal following among parents who valued Ayurvedic baby care. But their online storefront wasn't keeping up with the brand's premium positioning. The existing website looked dated, loaded slowly on mobile, and wasn't converting the traffic it was getting. In the premium baby care segment, trust is everything. Parents research extensively before putting anything on their child's skin. Every element of the digital experience — from product photography presentation to ingredient transparency — needs to instil confidence. Baby Forest needed a website as premium as their products: elegant, fast, and built to convert discerning parents into repeat customers. With plans to onboard Mira Rajput as brand ambassador, the stakes were even higher. The website had to handle celebrity-driven traffic spikes without breaking a sweat, and the brand's digital identity had to be polished enough to sit alongside a high-profile endorsement.
Zevarly, a Kolkata-based fashion jewellery brand run by Mukesh Sethiya from the heart of Burrabazar, had built a loyal offline following through wholesale channels. But the brand had zero digital presence — no online store, no product catalogue, and no way to reach the growing wave of women shopping for jewellery online. The challenge was significant: fashion jewellery is one of the most competitive e-commerce categories in India. Customers can't touch or try on products, so every element of the online experience — from product photography presentation to zoom-enabled detail views — needs to build trust and desire simultaneously. Zevarly's product range spans hundreds of SKUs across gold-plated, silver-plated, and American Diamond collections, including bridal sets that need to feel premium even through a screen. Their competitors were already established on Shopify with polished stores, influencer partnerships, and strong Instagram presences. Zevarly needed more than just a website — they needed a complete digital commerce strategy that could compete from day one, with smart navigation for a large catalogue and pricing strategies that encouraged bulk purchases.
Honest words from people who've been through the process. No stock photos, no made-up companies.
“Innovatrix didn't just build our Shopify store — they thought through the whole customer journey. Our conversion rate went up 34% in the first month.”
Priya Mehta
Founder, Bloomfield Retail
“We've worked with three agencies before. Innovatrix is the first one that actually explained what they were doing and why. On time, on budget.”
Rahul Agarwal
Director, Operations, NovaTrade Logistics
“The AI automation workflow they set up saved our team 12 hours a week. We were skeptical about AI but they made it practical and measurable.”
Dr. Nandita Roy
Managing Director, Saffron Healthcare