EC
Ecommerce CRO Strategist
Conversion Optimisation Lead
Funnel analysisHeatmap interpretationHypothesis frameworksRevenue attribution
5years of experience
Conversion Rate Experts
Hire a CRO Specialist Who Turns Browsers Into Buyers — Not Just Moves Buttons Around
We're a Kolkata-based ecommerce optimisation team that has driven +41% mobile conversion for FloraSoul, cut cart abandonment by 22% for Baby Forest, and lifted repeat purchases by 33% for Zevarly. Data-first. Outcome-guaranteed. No guesswork.
- +41% mobile conversion, -22% cart abandonment — real client results
- Full-funnel CRO: landing pages, product pages, cart, checkout
- A/B testing with GA4, Hotjar, and Microsoft Clarity — not gut instinct
- Specialised in Shopify CRO for D2C and ecommerce brands
- DPIIT-recognised agency — contractually compliant, audit-ready
50+ Clients Served
4+ Years in Business
UK/AUS/US/UAE Overlap
Our Developers
Meet Your Future Team
AT
A/B Testing Engineer
Experimentation Specialist
Google Optimize alternativesShopify A/B testingStatistical significanceMulti-variant testing
4years of experience
UA
UX-CRO Analyst
User Behaviour Analyst
Hotjar/Clarity analysisSession recordingsForm optimisationMobile UX audits
3years of experience
Expertise
What Our Developers Excel At
Ecommerce Funnel Optimisation
We audit every step — homepage, collection pages, product pages, cart, and checkout — to find where revenue leaks. Baby Forest's ₹4.2L launch month happened because we obsessed over mobile checkout friction, trust signals, and product page hierarchy before the store went live.
A/B Testing & Experimentation
Hypothesis-driven testing, not random button-colour changes. We design experiments grounded in session recording data and heatmap analysis, run them to statistical significance, and only ship what actually moves the needle. Every experiment is documented with revenue impact.
Heatmap & Session Analysis
We deploy Hotjar, Microsoft Clarity, and GA4 event tracking to map exactly how visitors interact with your store. Scroll depth, rage clicks, dead zones, drop-off points — we find the friction your customers won't tell you about and eliminate it systematically.
Shopify CRO
Most CRO agencies don't understand Shopify's template constraints, checkout limitations, and app ecosystem. We do — because we're also an Official Shopify Partner. We've optimised 50+ Shopify stores across India, UAE, and Singapore with measurable revenue uplift.
Mobile Conversion Optimisation
70%+ of ecommerce traffic is mobile, but most stores are still optimised for desktop. FloraSoul's +41% mobile conversion came from rebuilding tap targets, simplifying mobile navigation, and cutting page load from 6s to under 2s. We bring that same rigour to every engagement.
Revenue Attribution & Reporting
We build custom dashboards in GA4 and Looker Studio so you see exactly which optimisation drove which revenue. No vague 'we improved UX' reports — every experiment ties back to a revenue number, a conversion rate delta, and an action item.
## Why Hire a CRO Specialist for Your Ecommerce Store?
Most ecommerce stores leave money on the table — not because they lack traffic, but because their conversion funnel leaks revenue at every stage. A homepage that doesn't communicate value in 3 seconds. A product page that buries the add-to-cart button. A checkout flow that introduces friction right when the customer is ready to pay. These aren't design opinions — they're measurable problems that a CRO specialist identifies with data and fixes with engineering.
At Innovatrix Infotech, we approach conversion rate optimisation as an engineering discipline, not a creative exercise. Our Kolkata-based team deploys heatmaps, session recordings, and GA4 event tracking to map exactly where visitors drop off, then designs experiments to fix each leak systematically. When FloraSoul India came to us with a sluggish WooCommerce store, we didn't just migrate them to Shopify — we rebuilt their entire mobile experience based on scroll-depth data and tap-target analysis. The result was a 41% lift in mobile conversion within 90 days.
## What Does a CRO Specialist Actually Do?
A good CRO specialist doesn't just run A/B tests. They build an optimisation system — a repeatable process that compounds improvements over time. That starts with a deep audit: installing Hotjar and Microsoft Clarity, reviewing GA4 funnels, watching session recordings, and identifying the highest-impact conversion leaks. Then comes the hypothesis phase: designing experiments grounded in real user behaviour data, not assumptions about what 'should' work.
The implementation phase is where most agencies fall short. They hand you a PDF of recommendations and wish you luck. Our team is different — we're also a full-stack development agency, which means the same people who identify the checkout friction are the ones who fix it in Shopify Liquid the same week. That closed loop between insight and implementation is why our clients see results faster than traditional CRO consultancies.
## Shopify CRO: Platform-Specific Expertise Matters
Shopify is not a generic ecommerce platform, and generic CRO advice doesn't work well on it. Shopify has specific checkout constraints, theme architecture limitations, and app ecosystem quirks that a CRO specialist needs to understand deeply. As an Official Shopify Partner based in Kolkata, we've optimised 50+ Shopify stores and understand exactly what's possible within Shopify's framework — and where you need custom code to push past its limitations.
Baby Forest launched on Shopify with our team handling both development and CRO. We reduced cart abandonment by 22% and helped the brand hit ₹4.2 lakhs in launch-month revenue by obsessing over mobile checkout trust signals, product page hierarchy, and page speed. Zevarly saw a 55% increase in session duration and a 33% lift in repeat purchase rate after our CRO engagement — improvements that compound month over month.
## Our CRO Process: Data In, Revenue Out
Every engagement begins with a 30-minute discovery call where we assess whether CRO is the right lever for your growth stage. If your store gets fewer than 500 weekly visitors, you probably need traffic first — and we'll tell you that honestly rather than selling you a retainer you don't need yet.
For stores with sufficient traffic, we deploy our full analytics stack — GA4 enhanced ecommerce events, Hotjar heatmaps, Microsoft Clarity session recordings, and Google Tag Manager — then run a 2-week audit. The output is a prioritised opportunity map: every conversion leak ranked by estimated revenue impact, with a clear implementation plan.
From there, we move into experiment cycles. Each A/B test has a documented hypothesis, a success metric, and runs to statistical significance before we call a winner. Monthly reports show revenue attribution for every experiment, so you know exactly which change drove which result. No vanity metrics. No vague 'UX improvements.' Just revenue.
## Hiring a CRO Specialist from Kolkata: Why It Works
Our Kolkata base gives us a structural advantage for ecommerce brands across India, UAE, UK, and Australia. The cost structure means you get senior CRO analysts and engineers at a fraction of what a London or Dubai agency would charge — without compromising on quality, process, or communication. We operate on IST, structure sprint reviews to overlap with your business hours, and handle all invoicing, contracts, and NDAs in English.
Innovatrix Infotech is DPIIT-recognised, MSME-certified, and GST-compliant. Whether you're a D2C brand in Mumbai, a Shopify store owner in Dubai, or an ecommerce business in Singapore, we're contractually and operationally ready to work with you from Day 1.
Pricing
Transparent Pricing Models
CRO Audit Sprint
₹60,000/one-time
A comprehensive 2-week CRO audit of your ecommerce store. You get a prioritised list of conversion leaks, heatmap analysis, session recording insights, and a 90-day optimisation roadmap with expected revenue impact.
- Full funnel audit (homepage to checkout)
- Heatmap + session recording analysis
- GA4 event tracking audit
- Prioritised optimisation roadmap
- Revenue impact estimates per fix
- Competitor conversion benchmarking
Most Popular
Monthly CRO Retainer
₹1,40,000/per month
Ongoing conversion optimisation — 2 experiment cycles per month, continuous heatmap monitoring, and monthly revenue impact reports. Most ecommerce brands scaling past ₹10L/month choose this.
- 2 A/B test cycles per month
- Continuous heatmap + session monitoring
- Dedicated CRO analyst
- Weekly async updates
- Monthly revenue impact report
- Slack access to CRO team
- Priority turnaround on quick wins
Full CRO Overhaul
Custom/project
End-to-end conversion rate overhaul — audit, redesign, implementation, testing, and 3 months of optimisation. Fixed scope, fixed price. For brands ready to treat CRO as a revenue channel, not an afterthought.
- Deep-dive CRO audit + strategy
- UX redesign recommendations
- Implementation of top-priority fixes
- 3 months of A/B testing
- GA4 + GTM tracking setup
- Custom analytics dashboard
- Executive summary with ROI analysis
How it works
Our process — start to finish
Discovery Call (30 min)
We learn about your store, your traffic, your current conversion rate, and where you think the problems are. No sales pitch — just an honest assessment of whether CRO is the right lever for your growth stage.
CRO Audit & Opportunity Map
We deploy Hotjar and Clarity, review your GA4 data, analyse session recordings, and map every conversion leak from homepage to checkout. You receive a prioritised opportunity map with expected revenue impact per fix.
Hypothesis & Experiment Design
We design A/B tests and UX experiments based on the audit findings — not random guesses. Each experiment has a hypothesis, a success metric, and a minimum sample size for statistical validity.
Implementation & Testing
Our engineering team implements the changes directly in your Shopify theme or frontend codebase. Tests run to statistical significance — we don't call winners at 3 days and 200 visitors.
Report, Learn, Iterate
Monthly reports with revenue attribution for every experiment. Winners get shipped to production. Losers get documented as learning. The next cycle begins with sharper hypotheses informed by real data.
Typical timeline: 10 weeks
Certified PartnersRecognised by the platforms
Recognised by the platforms
you already trust.
Government registrations, platform partnerships, and ecosystem credentials that verify the operating standards behind every engagement.
Questions answered
Frequently Asked Questions
Get started
Ready to Turn Your Traffic Into Revenue?
Book a free 30-minute discovery call. We'll review your store's conversion funnel, identify quick wins, and tell you honestly whether CRO is the right investment for your growth stage.